Is kasa profitable to sell on Amazon Germany?

The niche generates €18K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -68.3%. Flapen's verdict: Skip it (25/100).

How competitive is the kasa niche?

4 brands and 124 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kasa?

Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Heizung. The return rate is 2.5%.

When does demand for kasa peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 8.5× the quietest.

What does it cost to enter the kasa niche?

Listings span €7.80–€74.70; the average listing price is €21.98 (sweet spot $15–$100). The average incumbent carries 4,925 reviews — the moat a new listing must climb.

kasa

Skip it

Soft demand (-68.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Great€21.98

avg listing price — sweet spot $15–$100

Price range

Great€7.80–€74.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,925.2

avg incumbent reviews — the moat a new listing must climb

Competition

Bad75%

top-5 click share — a locked-up shelf

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€18K

€18K/yr · 80K searches

Growth

Bad-68.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, kasa is a €18K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 25/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

kasa market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: €88K–€110K; units × avg price
Conversion rate: 1.0%
Avg BSR: #214
Page quality: 0%
Prime: 93%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

124

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

TP-Link57%
Tapo40%
KaSa cosmetics2%
Kasa Smart2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -68.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Open Trend

Top kasa search terms

kasa43K/yr -62.4%0.6% conv.
tp link kasa23K/yr -80.0%1.3% conv.
kasa smart4K/yr -54.1%0.7% conv.
tp-link kasa8K/yr -77.3%1.4% conv.
kasa thermostat ke1002K/yr -66.0%0.6% conv.

All search terms

Top kasa products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TP-Link smartes Heizkörperthermostat - Erweiterungseinheit benötigt Kasa Hub Heizungssteuerung (Kasa App Zeitpläne Geofencing Fensteröffnungserkennung) Matter Alexa Apple Home

TP-Link€22.004.4★1,365 rev

TP-Link Kasa smartes Heizkörperthermostat - WiFi Starter Kit inklusive 1 Thermostat und 1 Hub Heizungssteuerung (Kasa App Geofencing Fensteröffnungserkennung) Matter Alexa

TP-Link€27.914.4★2,434 rev

TP-Link Tapo T310 Smart Temperatur & Luftfeuchtigkeitsmonitor kostenlose Datenspeicherung visuelle Grafiken Flexible Installation App-Benachrichtigungen Hub H100 erforderlich

Tapo€13.824.6★2,293 rev

Tapo T110 Smart Kontakt Sensor für Fenster-/Türsicherung Batterielebensdauer von mehr als 1 Jahr Sofortige App-Benachrichtigung Muss mit Tapo Hub verwendet Werden

Tapo€11.634.7★3,421 rev

TP-Link Tapo Smart WLAN Steckdose Tapo P110 mit Energieverbrauchskontrolle Smart Home Alexa Steckdose funktioniert mit Alexa Google Home Sprachsteuerung Fernzugriff Kein Hub notwendig Mini

Tapo€7.804.5★22,474 rev

Newest

by launch date

TP-Link Raumthermostat weiß

TP-Link€30.2812 rev

11mo ago

Tapo T110 Smart Kontakt Sensor für Fenster-/Türsicherung Batterielebensdauer von mehr als 1 Jahr Sofortige App-Benachrichtigung Muss mit Tapo Hub verwendet Werden

Tapo€11.633,421 rev

1y ago

Kasa Smart 4MP 2K Sicherheitskamera für den Außenbereich kabelgebunden IP65 Sternenlichtsensor & 98 Ft Nachtsicht 2-Wege-Audio mit Sirene Cloud-/SD-Kartenspeicher Alexa & Google Assistant

Kasa Smart€74.704,667 rev

2y ago

TP-Link Tapo T300 Smarter Wasserleck-Sensor Tapo Hub erforderlich eingebaute 90Db einstellbare Sirene Sensor & APP & Hub-Alarm IP67 wasserdicht 1+Jahr Batterielebensdauer Flexible Platzierung

Tapo€14.061,080 rev

3y ago

TP-Link Tapo T315 Smart Home Temperatur und Luftfeuchtigkeitsmesser digitales Thermo-Hygrometer Innen Raumthermometer mit 2.7 E-Ink Display Hochpräzisionssensor Hub erforderlich

Tapo€19.551,954 rev

3y ago

What buyers say about kasa

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation23%

“Easy Installation”

Qualität insgesamt10%

“Simply the best”

beworben Vs Tatsächliches Produkt8%

“Produkt funktioniert wie beschrieben”

Preis-Leistungs-Verhältnis8%

“Super Preis/Leistung”

Benutzerfreundlichkeit7%

“Super easy zu steuern und ohne Abo”

Konnektivität – insgesamt7%

“funzt perfekt über W-LAN”

Heizung6%

“Super Thermostate”

Software/Anwendung5%

“finde es praktisch, zusätzlich über Smart Home Apps zu sehen, ob der Drucker eingeschaltet ist oder nicht.”

Kompatibilität – insgesamt4%

“Per App kompatibel”

Buchse/Anschluss/Stecker3%

“Smart Steckdose”

What buyers complain about

Konnektivität – insgesamt18%

“Manchmal Verbindungsprobleme”

Haltbarkeit9%

“Nach 13 Monaten defekt”

Heizung9%

“Temperatur ist etwas ungenau”

Qualität insgesamt8%

“Müll”

Montage/Installation7%

“ein kleines Problem bei der Installation.”

Funktionalität insgesamt7%

“Funktion willkürlich und unzuverlässig”

Software/Anwendung5%

“App scheitert an Basics”

Preis-Leistungs-Verhältnis4%

“Fazit: selbst die 9€ nicht wert”

Kompatibilität – insgesamt3%

“Inkompatibel trotz Angaben”

Benutzerfreundlichkeit2%

“Ist unpraktisch”

Top return reasons

Kompatibilität – insgesamt23%

Konnektivität – insgesamt17%

Funktionalität insgesamt16%

Gesamtgröße15%

Heizung8%

Defekt Material/Teile4%

Montage/Installation3%

Software/Anwendung2%

Qualität insgesamt1%

beworben Vs Tatsächliches Produkt1%

Common questions

Is kasa profitable to sell on Amazon Germany?: The niche generates €18K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -68.3%. Flapen's verdict: Skip it (25/100).
How competitive is the kasa niche?: 4 brands and 124 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kasa?: Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Heizung. The return rate is 2.5%.
When does demand for kasa peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 8.5× the quietest.
What does it cost to enter the kasa niche?: Listings span €7.80–€74.70; the average listing price is €21.98 (sweet spot $15–$100). The average incumbent carries 4,925 reviews — the moat a new listing must climb.