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Kasa

Fail

Demand is soft, at -68.3% this quarter, so Kasa is a Fail.

Flapen Score
25
25 / 100
Ranks 3,209 of 3,232 Baumarkt niches · −24 vs the category median of 49
Market size
€18K/yr80K searches / yr
90-day growth
-68.3%search demand this quarter
Competition
75%top-5 click share · 4 brands · 124 sellers

Flapen Score

Kasa against its category

The dotted line is the Baumarkt average. Past it, Kasa is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kasa market on Amazon at a glance

Shoppers on Amazon Germany searched for Kasa 80K times last year and spent an estimated €18K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -68.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-68.3%
Conversion, latest week
1.0%
Market size, estimated
€18Ka year
Peak month
November8.5× the quietest month
Top search term
kasa43K searches a year

02 · Price

A sale here is worth €21.98.

Listings sell for €21.98 on average, from €7.80 to €74.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At €21.98 that is €11K to €16K a year per listing.

Average price
€21.98inside the $15 to $100 sweet spot
Price range
€7.80–€74.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
€11K–€16K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #214 within Baubedarf. It carries 4,925 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#214in Baubedarf
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
4,925per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kasa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

124

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 240%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Kasa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Kasa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kasa43K/yr
  • tp link kasa23K/yr
  • kasa smart4K/yr
  • tp-link kasa8K/yr
  • kasa thermostat ke1002K/yr

Reviews and returns

What reviews say buyers love and hate about Kasa

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Montage/Installation”
18%of negative reviews mention “Konnektivität – insgesamt”
2.5%of orders come back
“Manchmal Verbindungsprobleme”
A buyer, on “Konnektivität – insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Kasa questions

Answered from the same tracked data.