Kalkfarbe
FailThe top 5 products take 90% of clicks, so Kalkfarbe is a Fail.
- Flapen Score
- 40 / 100Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 4940
- Market size
- €84K/yr53K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 90%top-5 click share · 7 brands · 20 sellers
Flapen Score
Kalkfarbe against its category
The dotted line is the Baumarkt average. Past it, Kalkfarbe is stronger. Inside it, weaker.
Market
The Kalkfarbe market on Amazon at a glance
Shoppers on Amazon Germany searched for Kalkfarbe 53K times last year and spent an estimated €84K. The top 5 brands take 92% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 3.8%
- Market size, estimated
- €84Ka year
- Top search term
- kalkfarbe28K searches a year
02 · Price
A sale here is worth €41.77.
Listings sell for €41.77 on average, from €8.05 to €80.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €41.77 that is €4K to €10K a year per listing.
- Average price
- €41.77inside the $15 to $100 sweet spot
- Price range
- €8.05–€80.80
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €4K–€10K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Malerbedarf, Werkzeuge & Tapeten. It carries 191 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 25%
- Out of stock, average day
- 0.0%
- Average rank
- #167in Malerbedarf, Werkzeuge & Tapeten
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 191per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Kalkfarbe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
20
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
4%
- Brand 156%
- Brand 220%
- Brand 38%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (1 brand, 4%)
Demand
Kalkfarbe search demand
Weekly searches over the year. Pick a range.
Search terms
Top Kalkfarbe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kalkfarbe28K/yr
- kalkfarbe innen11K/yr
- streichkalk6K/yr
- kalkfarbe gegen schimmel4K/yr
- kalkfarbe keller4K/yr
Reviews and returns
What reviews say buyers love and hate about Kalkfarbe
We read the reviews and the return reasons for every product selling here.
“Eimer defekt - Farbe ausgelaufen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kalkfarbe questions
Answered from the same tracked data.









