Kalkfarbe
FailThe top 5 products take 90% of clicks, so Kalkfarbe is a Fail.
- Flapen Score
- 40 / 100Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 4940
- Market size
- €84K/yr53K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 90%top-5 click share · 7 brands · 20 sellers
Flapen Score
Kalkfarbe against its category
The dotted line is the Baumarkt average. Past it, Kalkfarbe is stronger. Inside it, weaker.
Market
The Kalkfarbe market on Amazon at a glance
Shoppers on Amazon Germany searched for Kalkfarbe 53K times last year and spent an estimated €84K. The top 5 brands take 92% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 3.8%
- Market size, estimated
- €84Ka year
- Top search term
- kalkfarbe28K searches a year
02 · Price
A sale here is worth €41.77.
Listings sell for €41.77 on average, from €8.05 to €80.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €41.77 that is €4K to €10K a year per listing.
- Average price
- €41.77inside the $15 to $100 sweet spot
- Price range
- €8.05–€80.80
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €4K–€10K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Malerbedarf, Werkzeuge & Tapeten. It carries 191 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 25%
- Out of stock, average day
- 0.0%
- Average rank
- #167in Malerbedarf, Werkzeuge & Tapeten
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 191per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Kalkfarbe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baufan Streichkalk Gebrauchsfertig 5 L
- Price
- €11.03
- Rating
- 4.1/5
- Reviews
- 985
- Age
- 14y ago

Anton | Wischfeste Kalkfarbe weiß | 8 25Kg | Innen | hoch atmungsaktiv | geruchsfrei | deckt beim ersten Anstrich | für Allergiker | vorbeugend gegen Feuchtigkeit | Reichweite 50m
- Price
- €50.00
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 1y ago

Home Shield Kalkfarbe Hühnerstall Pulver 1 5 kg im Eimer weiß - Streichkalk zum Anrühren - Matte naturweiße Stallfarbe mit guter Deckkraft für Ställe
- Price
- €27.68
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago

ECOBO Streichkalk weiss matt 10l Ökologische atmunsaktive Wand und Deckenfarbe
- Price
- €29.81
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 2y ago

Sumpfkalk/Kalkfarbe/Streichkalk Schimmelwidrig rein natürlich. 1 kg für zirka 14 m
- Price
- €8.05
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 10y ago
Trending
estimated 90-day click momentum
AlpenKalk Weiße Kellerfarbe I 14 kg für ca. 70m I Hochdeckende & wischfeste Kalkfarbe I Atmungsaktiv & Anti-Schimmel Formel für ein natürliches Raumklima I Perfekt für Keller & feuchte Innenräume
- Price
- €80.80
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 11mo ago

Baufan Streichkalk Gebrauchsfertig 5 L
- Price
- €11.03
- Rating
- 4.1/5
- Reviews
- 985
- Age
- 14y ago

Anton | Wischfeste Kalkfarbe weiß | 8 25Kg | Innen | hoch atmungsaktiv | geruchsfrei | deckt beim ersten Anstrich | für Allergiker | vorbeugend gegen Feuchtigkeit | Reichweite 50m
- Price
- €50.00
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 1y ago

Home Shield Kalkfarbe Hühnerstall Pulver 1 5 kg im Eimer weiß - Streichkalk zum Anrühren - Matte naturweiße Stallfarbe mit guter Deckkraft für Ställe
- Price
- €27.68
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago

Anton | Wischfeste Kalkfarbe Kreideweiß | Innen | 90m |17Kg | antimikrobiell | Vorbeugend sofort gegen Schimmel | deckt beim ersten Anstrich | Antiseptisch & Atmungsaktiv | 25% MEHR INHALT
- Price
- €79.92
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 2y ago
Newest
by launch date
AlpenKalk Weiße Kellerfarbe I 14 kg für ca. 70m I Hochdeckende & wischfeste Kalkfarbe I Atmungsaktiv & Anti-Schimmel Formel für ein natürliches Raumklima I Perfekt für Keller & feuchte Innenräume
- Price
- €80.80
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 11mo ago

Anton | Wischfeste Kalkfarbe weiß | 8 25Kg | Innen | hoch atmungsaktiv | geruchsfrei | deckt beim ersten Anstrich | für Allergiker | vorbeugend gegen Feuchtigkeit | Reichweite 50m
- Price
- €50.00
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 1y ago

ECOBO Streichkalk weiss matt 10l Ökologische atmunsaktive Wand und Deckenfarbe
- Price
- €29.81
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 2y ago

Home Shield Kalkfarbe Hühnerstall Pulver 1 5 kg im Eimer weiß - Streichkalk zum Anrühren - Matte naturweiße Stallfarbe mit guter Deckkraft für Ställe
- Price
- €27.68
- Rating
- 4.6/5
- Reviews
- 204
- Age
- 2y ago

Anton | Wischfeste Kalkfarbe Kreideweiß | Innen | 90m |17Kg | antimikrobiell | Vorbeugend sofort gegen Schimmel | deckt beim ersten Anstrich | Antiseptisch & Atmungsaktiv | 25% MEHR INHALT
- Price
- €79.92
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
20
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
4%
- Baufan56%
- Anton Weiss20%
- Home Shield8%
- ECOBO4%
- Kalk-Laden4%
- AlpenKalk4%
- Open — no brand owns it (1 brand, 4%)
Demand
Kalkfarbe search demand
Weekly searches over the year. Pick a range.
Search terms
Top Kalkfarbe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kalkfarbe28K/yr
- kalkfarbe innen11K/yr
- streichkalk6K/yr
- kalkfarbe gegen schimmel4K/yr
- kalkfarbe keller4K/yr
Reviews and returns
What reviews say buyers love and hate about Kalkfarbe
We read the reviews and the return reasons for every product selling here.
“Eimer defekt - Farbe ausgelaufen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kalkfarbe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









