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Kabelnetz

Fail

Shoppers spend an estimated $20K a year here, so Kabelnetz is a Fail.

Flapen Score
36
36 / 100
Ranks 2,872 of 3,232 Baumarkt niches · −13 vs the category median of 49
Market size
€20K/yr24K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
74%top-5 click share · 10 brands · 18 sellers

Flapen Score

Kabelnetz against its category

The dotted line is the Baumarkt average. Past it, Kabelnetz is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kabelnetz market on Amazon at a glance

Shoppers on Amazon Germany searched for Kabelnetz 24K times last year and spent an estimated €20K. The top 5 brands take 89% of clicks. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
5.9%
Market size, estimated
€20Ka year
Peak month
January2.0× the quietest month
Top search term
kabelnetz schreibtisch12K searches a year

02 · Price

A sale here is worth €14.53.

Listings sell for €14.53 on average, from €5.53 to €23.13. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €14.53 that is €1K to €4K a year per listing.

Average price
€14.53under the $15 to $100 sweet spot
Price range
€5.53–€23.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #283 within Kabelführungssysteme. It carries 6,942 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
4.8%
Average rank
#283in Kabelführungssysteme
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
6,942per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kabelnetz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

18

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

8%

  • Brand 138%
  • Brand 234%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Kabelnetz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Kabelnetz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kabelnetz schreibtisch12K/yr
  • kabelnetz9K/yr
  • kabel netz3K/yr

Reviews and returns

What reviews say buyers love and hate about Kabelnetz

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “beworben Vs Tatsächliches Produkt”
25%of negative reviews mention “Haltbarkeit”
0.9%of orders come back
“Da habe ich mich leider seit geirrt hat nur ein Tag gehalten”
A buyer, on “Haltbarkeit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kabelnetz questions

Answered from the same tracked data.