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Kabeldurchführung

Fail

Demand is soft, at -27.4% this quarter, so Kabeldurchführung is a Fail.

Flapen Score
49
49 / 100
Ranks 1,497 of 3,232 Baumarkt niches · on the category median
Market size
€129K/yr385K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
45%top-5 click share · 28 brands · 41 sellers

Flapen Score

Kabeldurchführung against its category

The dotted line is the Baumarkt average. Past it, Kabeldurchführung is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kabeldurchführung market on Amazon at a glance

Shoppers on Amazon Germany searched for Kabeldurchführung 385K times last year and spent an estimated €129K. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €129K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
3.9%
Market size, estimated
€129Ka year
Peak month
January1.6× the quietest month
Top search term
kabeldurchführung177K searches a year

02 · Price

A sale here is worth €8.51.

Listings sell for €8.51 on average, from €3.35 to €22.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €8.51 that is €2K to €4K a year per listing.

Average price
€8.51under the $15 to $100 sweet spot
Price range
€3.35–€22.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #128 within Möbel-Zubehör. It carries 439 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#128in Möbel-Zubehör
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
439per listing
Listings tracked
39

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Kabeldurchführung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

41

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

45%

Top 20: 82%

Open market

39%

  • Brand 115%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 65%

Demand

Kabeldurchführung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Kabeldurchführung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kabeldurchführung177K/yr
  • kabeldurchführung schreibtisch92K/yr
  • kabeldurchlass24K/yr
  • schreibtisch kabeldurchführung20K/yr
  • kabeldurchlass schreibtisch11K/yr
  • kabeldurchführungen6K/yr
  • tisch kabeldurchführung8K/yr
  • kabel durchführungen10K/yr
  • kabeldurchführung schwarz5K/yr
  • kabellochabdeckung5K/yr

Reviews and returns

What reviews say buyers love and hate about Kabeldurchführung

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
41%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Gibt besseres”
A buyer, on “Qualität insgesamt”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kabeldurchführung questions

Answered from the same tracked data.