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Isoliermatte

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $45K a year here, so Isoliermatte is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 3,232 Baumarkt niches · +11 vs the category median of 49
Market size
€45K/yr124K searches / yr
90-day growth
+47.5%search demand this quarter
Competition
44%top-5 click share · 37 brands · 63 sellers

Flapen Score

Isoliermatte against its category

The dotted line is the Baumarkt average. Past it, Isoliermatte is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isoliermatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Isoliermatte 124K times last year and spent an estimated €45K. The top 5 brands take 52% of clicks. Demand peaks in Jun–Jul–Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
+47.5%
Conversion, latest week
2.0%
Market size, estimated
€45Ka year
Peak month
July2.5× the quietest month
Top search term
isoliermatte32K searches a year

02 · Price

A sale here is worth €17.91.

Listings sell for €17.91 on average, from €5.92 to €78.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €17.91 that is €0 to €2K a year per listing.

Average price
€17.91inside the $15 to $100 sweet spot
Price range
€5.92–€78.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #106 within Baubedarf. It carries 801 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
69%
Out of stock, average day
4.1%
Average rank
#106in Baubedarf
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
801per listing
Listings tracked
45

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Isoliermatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

37 falling

Sellers

63

Top-5 brand share

52%

Top 20: 85%

Top-5 click share

44%

Top 20: 78%

Open market

45%

  • Brand 122%
  • Brand 210%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Isoliermatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Isoliermatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • isoliermatte32K/yr
  • isoliermatte camping16K/yr
  • thermomatte18K/yr
  • thermomatte camping9K/yr
  • alu isomatte8K/yr
  • isolierdecke10K/yr
  • isomatte alu6K/yr
  • thermomatte meterware4K/yr
  • isomatte unterlage3K/yr
  • isoliermatte boden kälte4K/yr

Reviews and returns

What reviews say buyers love and hate about Isoliermatte

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Dicke”
0.8%of orders come back
“Etwas dünn”
A buyer, on “Dicke”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Isoliermatte questions

Answered from the same tracked data.