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Isolierfolie Fenster Kälteschutz

Fail

Shoppers spend an estimated $21K a year here, so Isolierfolie Fenster Kälteschutz is a Fail.

Flapen Score
42
42 / 100
Ranks 2,349 of 3,232 Baumarkt niches · −7 vs the category median of 49
Market size
€21K/yr204K searches / yr
90-day growth
-38.4%search demand this quarter
Competition
52%top-5 click share · 22 brands · 89 sellers

Flapen Score

Isolierfolie Fenster Kälteschutz against its category

The dotted line is the Baumarkt average. Past it, Isolierfolie Fenster Kälteschutz is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isolierfolie Fenster Kälteschutz market on Amazon at a glance

Shoppers on Amazon Germany searched for Isolierfolie Fenster Kälteschutz 204K times last year and spent an estimated €21K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
-38.4%
Conversion, latest week
0.8%
Market size, estimated
€21Ka year
Peak month
November10.4× the quietest month
Top search term
thermofolie fenster25K searches a year

02 · Price

A sale here is worth €12.83.

Listings sell for €12.83 on average, from €6.02 to €33.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €12.83 that is €3K to €6K a year per listing.

Average price
€12.83under the $15 to $100 sweet spot
Price range
€6.02–€33.03
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #143 within Baubedarf. It carries 2,768 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
2.2%
Average rank
#143in Baubedarf
Average rating
4.06 starsAmazon Germany average 4.37 stars
Average reviews
2,768per listing
Listings tracked
28

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Isolierfolie Fenster Kälteschutz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

89

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

52%

Top 20: 90%

Open market

35%

  • Brand 126%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Isolierfolie Fenster Kälteschutz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 10.4×

Search terms

Top Isolierfolie Fenster Kälteschutz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermofolie fenster25K/yr
  • isolierfolie fenster35K/yr
  • fenster thermofolie6K/yr
  • fenster isolierung11K/yr
  • fenster isolierfolie15K/yr
  • schallschutzfolie fenster4K/yr
  • window insulation4K/yr
  • fensterisolierfolie-thermo innen7K/yr
  • thermo fensterfolie5K/yr
  • kälteschutzfolie fenster9K/yr

Reviews and returns

What reviews say buyers love and hate about Isolierfolie Fenster Kälteschutz

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Benutzerfreundlichkeit”
18%of negative reviews mention “Haftung/Klebrigkeit”
2.6%of orders come back
“Der Klebstoff, der das Nylon hält, löst sich nach einiger Zeit ab”
A buyer, on “Haftung/Klebrigkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Isolierfolie Fenster Kälteschutz questions

Answered from the same tracked data.