Household Appliances

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

-36.6%

Conversion, latest week

0.4%

Market size, estimated

€112Ka year

Top search term

household appliances71K searches a year

Listings sell for €222.62 on average, from €2.61 to €798.03. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €222.62 that is €0 to €22K a year per listing.

Average price

€222.62above the $15 to $100 sweet spot

Price range

€2.61–€798.03

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

€0–€22K

Returns

1.4%of orders · Amazon Germany median 1.1%

89% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #264 within Schaber. It carries 1,780 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

75%

Out of stock, average day

2.9%

Average rank

#264in Schaber

Average rating

4.11 starsAmazon Germany average 4.37 stars

Average reviews

1,780per listing

Listings tracked

57

14 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

14Amazon's first-year sales bar

Average brand age

37 months