Is Horsepower profitable to sell on Amazon Germany?

Flapen scores Horsepower 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €126K a year across 6 tracked products. 1 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -83.4% in the last 90 days.

How competitive is the Horsepower niche on Amazon Germany?

6 brands and 48 sellers compete in Horsepower on Amazon Germany. The top 5 Horsepower products take 98% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Horsepower?

Horsepower buyers on Amazon Germany complain most about Einfache Reinigung, beworben Vs Tatsächliches Produkt, and Qualität insgesamt. An estimated 2.9% of orders come back.

What does it cost to enter the Horsepower niche?

Horsepower sells for €30.78 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €20.22 to €46.00. The average product has 1,723 reviews, the count a new listing must catch up to.

Horsepower

Fail

Demand is soft, at -83.4% this quarter, so Horsepower is a Fail.

Filters Low Review Barrier Quality Gap

Flapen Score: 40
40 / 100Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 49
Market size: €126K/yr55K searches / yr
90-day growth: -83.4%search demand this quarter
Competition: 98%top-5 click share · 6 brands · 48 sellers

Flapen Score

Horsepower against its category

The dotted line is the Baumarkt average. Past it, Horsepower is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Horsepower market on Amazon at a glance

Shoppers on Amazon Germany searched for Horsepower 55K times last year and spent an estimated €126K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -83.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.

Searches, last 12 months: 55K
Growth, 90 days vs prior 90: -83.4%
Conversion, latest week: 7.4%
Market size, estimated: €126Ka year
Top search term: horsepower scrubber32K searches a year

02 · Price

A sale here is worth €30.78.

Listings sell for €30.78 on average, from €20.22 to €46.00. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At €30.78 that is €8K to €15K a year per listing.

Average price: €30.78inside the $15 to $100 sweet spot
Price range: €20.22–€46.00
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–3K
Units per listing a year: 250–500
Revenue per listing a year: €8K–€15K
Returns: 2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #188 within Reinigungswerkzeuge. It carries 1,723 reviews at 3.72 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 17.3%
Average rank: #188in Reinigungswerkzeuge
Average rating: 3.72 starsAmazon Germany average 4.37 stars
Average reviews: 1,723per listing
Listings tracked: 6

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 1Amazon's first-year sales bar
Average brand age: 18 months

Products

Top Horsepower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

Brand 143%
Brand 222%
Brand 314%
Brand 414%
Brand 55%
Brand 63%

Demand

Horsepower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 18.8× · 9 of 12 months tracked

Search terms

Top Horsepower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

horsepower scrubber32K/yr -84.8%6.1% conv.
horsepower18K/yr -86.1%5.4% conv.
horse power scrubber3K/yr -69.8%8.1% conv.
horse power2K/yr -56.1%3.7% conv.

Reviews and returns

What reviews say buyers love and hate about Horsepower

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Einfache Reinigung”

20%of negative reviews mention “Einfache Reinigung”

2.9%of orders come back

“Putzt nicht gut”

A buyer, on “Einfache Reinigung”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Horsepower questions

Answered from the same tracked data.

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