Is homematic ip profitable to sell on Amazon Germany?

The niche generates €1.4M/yr across 57 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (45/100).

How competitive is the homematic ip niche?

3 brands and 94 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in homematic ip?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Haltbarkeit. The return rate is 3.1%.

What does it cost to enter the homematic ip niche?

Listings span €3.90–€521.14; the average listing price is €89.59 (sweet spot $15–$100). The average incumbent carries 777 reviews — the moat a new listing must climb.

homematic ip

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Great€1.4M

€1.4M/yr · 1.2M searches

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great€89.59

avg listing price — sweet spot $15–$100

Review moat

Good776.53

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad€3.90–€521.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-28.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Germany niche tracking, homematic ip is a €1.4M/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

homematic ip market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: €2.2M–€2.7M; units × avg price
Conversion rate: 1.3%
Avg BSR: #66
Page quality: 0%
Prime: 86%
Sponsored: 53%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

32%

Top 20: 75%

Open market

Homematic IP99%
EZVIZ1%
Metzler1%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 45 weeks — -28.7% search growth over the last 90 days.

Open Trend

Top homematic ip search terms

homematic ip980K/yr -29.8%1.3% conv.
homematic164K/yr -20.8%0.8% conv.
hmip15K/yr -12.9%1.2% conv.
homatic ip9K/yr -15.1%1.9% conv.
ip homematic9K/yr -30.6%1.3% conv.
homatic6K/yr -19.7%1.6% conv.
homematic ip set12K/yr -61.4%1.0% conv.
homeatic ip6K/yr -5.5%1.4% conv.
homeatic4K/yr -22.2%0.7% conv.
homematic ip smart home4K/yr -63.7%1.4% conv.

All search terms

Top homematic ip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Homematic IP Wandthermostat mit Luftfeuchtigkeitssensor Smart Home digitales Thermostat Heizkörper/Fußbodenheizung mit App Alexa Google Home Temperaturmessung Energie sparen 156669A0

Homematic IP€37.974.6★1,065 rev

Homematic IP Bewässerungsaktor Smart Home Sieger der Stiftung Warentest 05/2026 mit App steuerbar intelligente Gartenbewässerung Smarter Bewässerungscomputer anthrazit 162114A0

Homematic IP€77.443.7★88 rev

Homematic IP Schaltsteckdose Smart Home digitaler Zwischenstecker steuert Leuchten oder Elektrogeräte per App Alexa & Google Home Energie sparen 157338A0

Homematic IP€31.214.8★1,048 rev

Homematic IP Access Point 2 Smart Home Gateway mit kostenloser App und Sprachsteuerung über Amazon Alexa 161314A0

Homematic IP€43.344.7★142 rev

Homematic IP Smart Home Fenster- und Türkontakt optisch weiße + braune Abdeckung digitaler Sensor effizient Heizen Fensterüberwachung per App Energie sparen Alexa Google Assistant 157857A0

Homematic IP€27.544.7★853 rev

Newest

by launch date

Homematic IP Smart Home Starter Set Rauchwarnmelder Rauchmelder alarmiert lokal über die Sirene und per Push-Benachrichtigung in der Smartphone-App integrierte LED-Notbeleuchtung 162162A0

Homematic IP€113.681 rev

2mo ago

Homematic IP Türschlossantrieb pro anthrazit Smart Home permanente Türüberwachung Smart Lock elektronisches Türschloss einfach nachrüsten Tür steuern per App Alexa & Google Home 162500A0

Homematic IP€200.011,217 rev

3mo ago

Homematic IP Smart Home Wandtaster 6-Fach 230V Wandschalter sechs Tasten universell einsetzbar schaltet Aktoren und Thermostate 162015A0

Homematic IP€77.2814 rev

5mo ago

Homematic IP Smart Home Wandtaster 2-fach Wandschalter zwei Tasten Zubehör für Ihr Homematic IP Smart Home universell einsetzbar schaltet Aktoren und Thermostate kabellos 161830A0

Homematic IP€30.2720 rev

6mo ago

Homematic IP Smart Home Starter Set Rollladensteuerung intelligente Steuerung von Rollläden und Markisen auch per kostenloser App 162171A0

Homematic IP€131.973,648 rev

8mo ago

What buyers say about homematic ip

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt15%

“Super Produkt”

Montage/Installation15%

“Alles bestens, leichte Installation”

Benutzerfreundlichkeit8%

“Absolut sinnvolles Tool”

Effizienz8%

“Funzt einwandfrei”

beworben Vs Tatsächliches Produkt8%

“Das Produkt tut was es soll”

Konnektivität – insgesamt5%

“Access Point”

Preis-Leistungs-Verhältnis5%

“Homematic bleibt ein solides Ökosystem für überschaubaren Aufpreis ggü”

Kompatibilität – insgesamt3%

“Passt sich prima in das Smart-Home-System von Homematic IP ein”

Funktionalität insgesamt3%

“System läuft bisher super”

Gesamtgröße2%

“Passt”

What buyers complain about

Preis-Leistungs-Verhältnis14%

“Nur den Preis finde ich zu Hoch”

Funktionalität insgesamt8%

“Funktioniert nicht”

Haltbarkeit8%

“Nach 4 Jahren DEFEKT”

Qualität insgesamt8%

“Es ist sehr schade, dass ein eigentlich gutes Produkt wegen schlechter Materialqualität entsorgt werden muss”

Akkulaufzeit7%

“Auch ist die Batterieanzeige immer auf low”

Kompatibilität – insgesamt5%

“Funktioniert mit Android nicht”

Konnektivität – insgesamt4%

“Probleme bei Einbinden in Alexa”

Defekt Material/Teile3%

“Fehlende Teile bei "gebraucht" Die Hälfte der Teile fehlt”

Montage/Installation3%

“Idee Top, der Aufbau leider Flop”

beworben Vs Tatsächliches Produkt3%

“Irreführende Artikelbezeichnung”

Top return reasons

Kompatibilität – insgesamt20%

Funktionalität insgesamt19%

Gesamtgröße17%

Konnektivität – insgesamt14%

Defekt Material/Teile9%

Montage/Installation3%

Gesamt anzeigen2%

Produktzustand2%

beworben Vs Tatsächliches Produkt1%

Geräuschpegel1%

Common questions

Is homematic ip profitable to sell on Amazon Germany?: The niche generates €1.4M/yr across 57 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (45/100).
How competitive is the homematic ip niche?: 3 brands and 94 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in homematic ip?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Haltbarkeit. The return rate is 3.1%.
What does it cost to enter the homematic ip niche?: Listings span €3.90–€521.14; the average listing price is €89.59 (sweet spot $15–$100). The average incumbent carries 777 reviews — the moat a new listing must climb.