Is Homekit Steckdose profitable to sell on Amazon Germany?

Flapen scores Homekit Steckdose 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €152K a year across 28 tracked products. 8 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -41.5% in the last 90 days.

How competitive is the Homekit Steckdose niche on Amazon Germany?

12 brands and 53 sellers compete in Homekit Steckdose on Amazon Germany. The top 5 Homekit Steckdose products take 42% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Homekit Steckdose?

Homekit Steckdose buyers on Amazon Germany complain most about Konnektivität – insgesamt, Haltbarkeit, and Funktionalität insgesamt. An estimated 3.2% of orders come back.

When does demand for Homekit Steckdose peak?

Search demand for Homekit Steckdose on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 5.4× the quietest.

What does it cost to enter the Homekit Steckdose niche?

Homekit Steckdose sells for €20.87 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.29 to €39.64. The average product has 1,695 reviews, the count a new listing must catch up to.

Homekit Steckdose

Maybe

Products sell for $20.87 on average, inside the sweet spot. But demand is soft, at -41.5% this quarter, so Homekit Steckdose is a Maybe.

Flapen Score: 51
51 / 100Top 38% of 3,232 Baumarkt niches · +2 vs the category median of 49
Market size: €152K/yr105K searches / yr
90-day growth: -41.5%search demand this quarter
Competition: 42%top-5 click share · 12 brands · 53 sellers

Flapen Score

Homekit Steckdose against its category

The dotted line is the Baumarkt average. Past it, Homekit Steckdose is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Homekit Steckdose market on Amazon at a glance

Shoppers on Amazon Germany searched for Homekit Steckdose 105K times last year and spent an estimated €152K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €152K a year.

Searches, last 12 months: 105K
Growth, 90 days vs prior 90: -41.5%
Conversion, latest week: 6.9%
Market size, estimated: €152Ka year
Peak month: December5.4× the quietest month
Top search term: apple home steckdose15K searches a year

02 · Price

A sale here is worth €20.87.

Listings sell for €20.87 on average, from €8.29 to €39.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €20.87 that is €2K to €5K a year per listing.

Average price: €20.87inside the $15 to $100 sweet spot
Price range: €8.29–€39.64
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€5K
Returns: 3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #68 within Steckdosen & Zubehör. It carries 1,695 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 13.8%
Average rank: #68in Steckdosen & Zubehör
Average rating: 4.30 starsAmazon Germany average 4.37 stars
Average reviews: 1,695per listing
Listings tracked: 28

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 9
Successful launches: 8Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Homekit Steckdose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

42%

Top 20: 94%

Open market

15%

Brand 145%
Brand 213%
Brand 39%
Brand 48%
Brand 56%
Brand 65%
Open — no brand owns it (6 brands, 15%)

Demand

Homekit Steckdose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Homekit Steckdose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

apple home steckdose15K/yr -34.5%4.9% conv.
homekit steckdose22K/yr -40.2%5.2% conv.
apple homekit steckdose19K/yr -38.2%4.2% conv.
smart steckdose apple home10K/yr -48.4%5.5% conv.
smarte steckdose apple home6K/yr -31.4%4.5% conv.
wlan steckdose apple home7K/yr -43.9%5.2% conv.
steckdose apple home5K/yr -44.9%6.0% conv.
steckdose homekit5K/yr -41.7%6.7% conv.
apple steckdose3K/yr -34.5%3.3% conv.
smart home steckdose apple3K/yr -44.8%4.0% conv.

Reviews and returns

What reviews say buyers love and hate about Homekit Steckdose

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Konnektivität – insgesamt”

24%of negative reviews mention “Konnektivität – insgesamt”

3.2%of orders come back

“Verbindungsprobleme”

A buyer, on “Konnektivität – insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Baumarkt niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Homekit Steckdose questions

Answered from the same tracked data.

Categories