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Homekit Led Strip

Fail

Demand is soft, at -35.4% this quarter, so Homekit Led Strip is a Fail.

Flapen Score
40
40 / 100
Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 49
Market size
€51K/yr167K searches / yr
90-day growth
-35.4%search demand this quarter
Competition
37%top-5 click share · 8 brands · 150 sellers

Flapen Score

Homekit Led Strip against its category

The dotted line is the Baumarkt average. Past it, Homekit Led Strip is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homekit Led Strip market on Amazon at a glance

Shoppers on Amazon Germany searched for Homekit Led Strip 167K times last year and spent an estimated €51K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-35.4%
Conversion, latest week
0.9%
Market size, estimated
€51Ka year
Peak month
December4.6× the quietest month
Top search term
wiz93K searches a year

02 · Price

A sale here is worth €32.12.

Listings sell for €32.12 on average, from €7.71 to €91.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €32.12 that is €0 to €3K a year per listing.

Average price
€32.12inside the $15 to $100 sweet spot
Price range
€7.71–€91.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #551 within Steckdosen & Zubehör. It carries 850 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
3.0%
Average rank
#551in Steckdosen & Zubehör
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
850per listing
Listings tracked
52

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Homekit Led Strip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

150

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

2%

  • Brand 167%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Homekit Led Strip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Homekit Led Strip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wiz93K/yr
  • matter led strip16K/yr
  • wiz lampe13K/yr
  • led streifen matter6K/yr
  • led strip matter5K/yr
  • wiz led8K/yr
  • homekit led strip6K/yr
  • wizz4K/yr
  • wiz lampen7K/yr
  • philips wiz4K/yr

Reviews and returns

What reviews say buyers love and hate about Homekit Led Strip

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Helligkeit/Glanz/Glühen”
13%of negative reviews mention “Haltbarkeit”
4.2%of orders come back
“Defekt nach 1,5 Jahren”
A buyer, on “Haltbarkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Homekit Led Strip questions

Answered from the same tracked data.