Is homekit profitable to sell on Amazon Germany?

The niche generates €62K/yr across 115 tracked products. 30 of 43 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (45/100).

How competitive is the homekit niche?

35 brands and 285 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in homekit?

Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Funktionalität insgesamt. The return rate is 4.1%.

When does demand for homekit peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the homekit niche?

Listings span €6.67–€314.55; the average listing price is €49.72 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.

homekit

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Great€49.72

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good900.95

avg incumbent reviews — the moat a new listing must climb

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Price range

Okay€6.67–€314.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€62K

€62K/yr · 540K searches

Growth

Bad-28.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, homekit is a €62K/yr Amazon Germany market (540K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

homekit market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €124K–€149K; units × avg price
Conversion rate: 0.2%
Avg BSR: #147
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 7.3%
Avg brand age: 37 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

285

Top-5 brand share

69%

Top 20: 95%

Top-5 click share

18%

Top 20: 47%

Open market

26%

meross20%
Aqara19%
SwitchBot16%
Eve8%
SONOFF6%
HEIMAN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top homekit search terms

matter147K/yr -27.9%0.3% conv.
homekit87K/yr -21.9%0.1% conv.
apple home72K/yr -29.1%0.3% conv.
matter over thread30K/yr -7.1%0.5% conv.
apple homekit81K/yr -34.5%0.2% conv.
matter thread29K/yr -27.9%0.5% conv.
matter smart home29K/yr -50.2%0.2% conv.
matter geräte13K/yr -33.1%0.0% conv.
thread matter11K/yr -45.6%0.5% conv.
smart home matter9K/yr -35.1%0.2% conv.

All search terms

Top homekit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SwitchBot Plug Mini Matter-fähig mit Leistungsüberwachung 4er Pack WLAN Steckdose kompatibel mit Alexa Google Home Apple Home und Home Assistant (über Matter) Sprach- & App-Steuerung 16A Type-F

SwitchBot€27.054.0★823 rev

Aqara Präsenzsensor FP300 Drahtloser 5-in-1-Bewegungsmelder mit mmWave PIR Licht Temperatur- & Feuchtigkeitserkennung Thread & Zigbee Kompatibel mit HomeKit Home Assistant Alexa Google Home

Aqara€40.574.1★665 rev

Heiman Rauchmelder Matter Over Thread mit Magnetbefestigung 5 Jahre wechselbare Batterie EN 14604 85 dB für Apple Home SmartThings & Home Assistant Hub Erforderlich HS1SA-M

HEIMAN€28.624.2★79 rev

SwitchBot Wlan Wetterstation Funk mit Außensensor Matter Hygrometer Thermometer Innen Temperatursensor mit IP65 Außenthermometer und Matter Hub Kompatibel mit Alexa Apple Home Google Home

SwitchBot€45.664.3★817 rev

Meross Matter Over Thread Präsenzsensor Drahtloser WLAN Bewegungsmelder Innen und Außen IP67 Smart Anwesenheitssensor mit mmWave PIR Licht Kompatibel mit Home Assistant HomeKit Alexa Google

meross€35.194.2★224 rev

Newest

by launch date

Meross Matter Over Thread Präsenzsensor Drahtloser WLAN Bewegungsmelder Innen und Außen IP67 Smart Anwesenheitssensor mit mmWave PIR Licht Kompatibel mit Home Assistant HomeKit Alexa Google

meross€35.19224 rev

2mo ago

Meross Matter Rauchmelder vernetzt Smart Feuermelder WLAN mit Dual-Lichtsensor Brandmelder mit APP Warnmeldung Kompatibel mit Home Assistant HomeKit Alexa 33 mm mit MSH450 Hub 6 Stück

meross€117.01293 rev

3mo ago

Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware

Nabu Casa€58.09224 rev

7mo ago

Heiman Smarter Kohlenmonoxid Melder Matter Over Thread (Hub Erforderlich) - CO Melder für SmartThings & Home Assistant EN 50291 Austauschbare Batterie 10 Jahre Sensor 85dB HS-725ES-M

HEIMAN€34.9737 rev

8mo ago

Heiman Rauchmelder Matter Over Thread mit Magnetbefestigung 5 Jahre wechselbare Batterie EN 14604 85 dB für Apple Home SmartThings & Home Assistant Hub Erforderlich HS1SA-M

HEIMAN€28.6279 rev

8mo ago

What buyers say about homekit

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation13%

“The included accessories make the installation really easy”

Qualität insgesamt11%

“Solide Hardware”

Konnektivität – insgesamt8%

“Connected”

Helligkeit/Glanz/Glühen6%

“Super Lampe”

Preis-Leistungs-Verhältnis6%

“Beste Preis-Leistung”

Benutzerfreundlichkeit6%

“Easy”

Kompatibilität – insgesamt4%

“HomeKit funktioniert super”

beworben Vs Tatsächliches Produkt3%

“Produkt entspricht der Beschreibung”

Verriegelungsmechanismus3%

“Nuki Smart Lock”

Design insgesamt3%

“solides Design”

What buyers complain about

Konnektivität – insgesamt14%

“Dauernd Connectionprobleme gehabt”

Haltbarkeit8%

“Defeckt 2 Monaten”

Funktionalität insgesamt6%

“Verlauf unzuverlässig”

Preis-Leistungs-Verhältnis6%

“40 Euro für die Tonne”

Qualität insgesamt5%

“Produzierter Müll”

Kompatibilität – insgesamt4%

“Probleme beim Pairing mit verschiedensten Geräten”

Montage/Installation4%

“Installation klappt erst beim dritten mal”

Akkulaufzeit3%

“Batterie hält nichts”

Benutzerfreundlichkeit2%

“In Matter wohl nicht nutzbar”

Verriegelungsmechanismus2%

“In wenig er als 5 monate ist lock kaput”

Top return reasons

Konnektivität – insgesamt22%

Kompatibilität – insgesamt21%

Funktionalität insgesamt15%

Gesamtgröße13%

Defekt Material/Teile5%

Montage/Installation2%

beworben Vs Tatsächliches Produkt2%

Heizung1%

Preis-Leistungs-Verhältnis1%

Mechanismus probleme1%

Common questions

Is homekit profitable to sell on Amazon Germany?: The niche generates €62K/yr across 115 tracked products. 30 of 43 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (45/100).
How competitive is the homekit niche?: 35 brands and 285 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in homekit?: Top complaints mined from reviews: Konnektivität – insgesamt, Haltbarkeit, Funktionalität insgesamt. The return rate is 4.1%.
When does demand for homekit peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the homekit niche?: Listings span €6.67–€314.55; the average listing price is €49.72 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.