- Flapen Score
- 45 / 100Ranks 2,008 of 3,232 Baumarkt niches · −4 vs the category median of 4945
- Market size
- €62K/yr540K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 18%top-5 click share · 35 brands · 285 sellers
Flapen Score
Homekit against its category
The dotted line is the Baumarkt average. Past it, Homekit is stronger. Inside it, weaker.
Market
The Homekit market on Amazon at a glance
Shoppers on Amazon Germany searched for Homekit 540K times last year and spent an estimated €62K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.
- Searches, last 12 months
- 540K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €62Ka year
- Peak month
- November3.2× the quietest month
- Top search term
- matter147K searches a year
02 · Price
A sale here is worth €49.72.
Listings sell for €49.72 on average, from €6.67 to €314.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €49.72 that is €0 to €5K a year per listing.
- Average price
- €49.72inside the $15 to $100 sweet spot
- Price range
- €6.67–€314.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€5K
- Returns
- 4.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #147 within Baubedarf. It carries 901 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 97%
- Out of stock, average day
- 7.3%
- Average rank
- #147in Baubedarf
- Average rating
- 4.23 starsAmazon Germany average 4.37 stars
- Average reviews
- 901per listing
- Listings tracked
- 115
04 · Newcomers
30 of last year's 43 launches cleared the first-year sales bar.
43 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 43
- Successful launches
- 30Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Homekit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
285
Top-5 brand share
69%
Top 20: 95%
Top-5 click share
18%
Top 20: 47%
Open market
26%
- Brand 120%
- Brand 219%
- Brand 316%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Homekit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Homekit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matter147K/yr
- homekit87K/yr
- apple home72K/yr
- matter over thread30K/yr
- apple homekit81K/yr
- matter thread29K/yr
- matter smart home29K/yr
- matter geräte13K/yr
- thread matter11K/yr
- smart home matter9K/yr
Reviews and returns
What reviews say buyers love and hate about Homekit
We read the reviews and the return reasons for every product selling here.
“Dauernd Connectionprobleme gehabt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Homekit questions
Answered from the same tracked data.









