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Homekit

Fail

Buyers convert on only 0.2% of searches, so Homekit is a Fail.

Flapen Score
45
45 / 100
Ranks 2,008 of 3,232 Baumarkt niches · −4 vs the category median of 49
Market size
€62K/yr540K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
18%top-5 click share · 35 brands · 285 sellers

Flapen Score

Homekit against its category

The dotted line is the Baumarkt average. Past it, Homekit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homekit market on Amazon at a glance

Shoppers on Amazon Germany searched for Homekit 540K times last year and spent an estimated €62K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months
540K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
0.2%
Market size, estimated
€62Ka year
Peak month
November3.2× the quietest month
Top search term
matter147K searches a year

02 · Price

A sale here is worth €49.72.

Listings sell for €49.72 on average, from €6.67 to €314.55. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €49.72 that is €0 to €5K a year per listing.

Average price
€49.72inside the $15 to $100 sweet spot
Price range
€6.67–€314.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #147 within Baubedarf. It carries 901 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
97%
Out of stock, average day
7.3%
Average rank
#147in Baubedarf
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
901per listing
Listings tracked
115

04 · Newcomers

30 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 30 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
43
Successful launches
30Amazon's first-year sales bar
Average brand age
37 months

Products

Top Homekit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

285

Top-5 brand share

69%

Top 20: 95%

Top-5 click share

18%

Top 20: 47%

Open market

26%

  • Brand 120%
  • Brand 219%
  • Brand 316%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Homekit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Homekit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matter147K/yr
  • homekit87K/yr
  • apple home72K/yr
  • matter over thread30K/yr
  • apple homekit81K/yr
  • matter thread29K/yr
  • matter smart home29K/yr
  • matter geräte13K/yr
  • thread matter11K/yr
  • smart home matter9K/yr

Reviews and returns

What reviews say buyers love and hate about Homekit

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Montage/Installation”
14%of negative reviews mention “Konnektivität – insgesamt”
4.1%of orders come back
“Dauernd Connectionprobleme gehabt”
A buyer, on “Konnektivität – insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Homekit questions

Answered from the same tracked data.