Is home assistant green profitable to sell on Amazon Germany?

The niche generates €156K/yr across 8 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (38/100).

How competitive is the home assistant green niche?

6 brands and 42 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in home assistant green?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Montage/Installation. The return rate is 2.1%.

What does it cost to enter the home assistant green niche?

Listings span €58.09–€266.19; the average listing price is €146.97 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.

home assistant green

Skip it

A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.

Review moat

Great229.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Avg price

Good€146.97

avg listing price — sweet spot $15–$100

Growth

Okay+11.7%

90-day search growth — must beat 0% to launch

Market size

Okay€156K

€156K/yr · 143K searches

Price range

Bad€58.09–€266.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Germany niche tracking, home assistant green is a €156K/yr Amazon Germany market (143K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

home assistant green market data

Units sold / yr: 3K–4K; avg 750–1,000/product
Revenue / yr: €441K–€588K; units × avg price
Conversion rate: 0.7%
Avg BSR: #136
Page quality: 0%
Prime: 63%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Nabu Casa61%
smattex20%
smart-home-komponente6%
db-tronic5%
MIUCDA4%
Bellushortus.eu3%

Demand

Weekly Amazon search volume, last 35 weeks — +11.7% search growth over the last 90 days.

Open Trend

Top home assistant green search terms

home assistant green106K/yr +21.7%1.5% conv.
home assistant yellow23K/yr -44.5%0.4% conv.
homeassistant green11K/yr +17.0%1.4% conv.
nabu casa home assistant green2K/yr +111.3%5.0% conv.

All search terms

Top home assistant green products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nabu Casa Home Assistant Green

Nabu Casa€129.074.6★774 rev

smattex Home Assistant Green Plug & Play Set vorkonfiguriert mit USB Antenne (Thread/Matter) 4 GB RAM 32 GB Speicher Gigabit LAN 2× USB Zigbee möglich sofort starten

smattex€172.904.6★6 rev

smart-home-komponente€199.154.6★43 rev

db-tronic€134.954.6★771 rev

MIUCDA Home Assistant Box Cortex-A53 ROM 32GB RAM 4G USB 3.0 Ports HA OS Host Smarthomezentrale unterstützt Zigbee2MQTT oder ZHA

MIUCDA€108.662.3★12 rev

Newest

by launch date

Home Assistant Box 4G Plus Smart Hub mit 32GB USB 3.0 Zigbee2MQTT/ZHA Cortex-A53 (Schwarz 2)

Bellushortus.eu€106.804 rev

4mo ago

Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware

Nabu Casa€58.09224 rev

7mo ago

MIUCDA Home Assistant Box Cortex-A53 ROM 32GB RAM 4G USB 3.0 Ports HA OS Host Smarthomezentrale unterstützt Zigbee2MQTT oder ZHA

MIUCDA€108.6612 rev

8mo ago

smattex Plug & Play Set Black Raspberry Pi 5 Home Assistant vorinstalliert inkl. Antenne (Thread Border Router) WiFi Bluetooth SSD Matter Zigbee optional sofort (4 GB RAM / 128 GB SSD)

smattex€266.191 rev

9mo ago

smattex Home Assistant Green Plug & Play Set vorkonfiguriert mit USB Antenne (Thread/Matter) 4 GB RAM 32 GB Speicher Gigabit LAN 2× USB Zigbee möglich sofort starten

smattex€172.906 rev

9mo ago

What buyers say about home assistant green

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation23%

“Kein Zusammenbau, Home Assistent ist schon installiert”

beworben Vs Tatsächliches Produkt14%

“Tut, was es soll”

Qualität insgesamt10%

“Super Produkt”

Konnektivität – insgesamt8%

“Gerät angeschlossen, aufgerufen und Backup eingespielt: FERIG”

Gesamtgröße5%

“Passt”

Benutzerfreundlichkeit4%

“Läuft einfach”

Portabilität4%

“Klein, kompakt, leise, funktioniert 1a”

Preis-Leistungs-Verhältnis4%

“Ist jeden Cent wert”

Stärke3%

“Titel: Stark für Fortgeschrittene”

Funktionalität insgesamt2%

“Lief bis vor kurzem auch problemlos auf der SD Karte”

What buyers complain about

Preis-Leistungs-Verhältnis11%

“Teuer”

Funktionalität insgesamt11%

“Funktioniert nicht”

Montage/Installation11%

“Installation beschädigt”

Software/Anwendung8%

“Auch software hat nichts geholfen”

Defekt Material/Teile8%

“Defekt und Teile fehlen”

Produktzustand6%

“Refurbished Gerät nicht geprüft”

Gesamtgröße4%

“Aber das Gehäuse ist nicht passend”

Haltbarkeit4%

“Nach 4 Wochen ohne Funktion”

Kompatibilität – insgesamt4%

“Passt leider nicht”

Buchse/Anschluss/Stecker4%

“Aber ist kein Plug and Play”

Top return reasons

Funktionalität insgesamt24%

Kompatibilität – insgesamt20%

Konnektivität – insgesamt15%

Montage/Installation7%

Defekt Material/Teile6%

Gesamtgröße5%

Preis-Leistungs-Verhältnis5%

Ständiger Neustart oder Neustart3%

Software/Anwendung2%

Reichweite2%

Common questions

Is home assistant green profitable to sell on Amazon Germany?: The niche generates €156K/yr across 8 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (38/100).
How competitive is the home assistant green niche?: 6 brands and 42 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in home assistant green?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Montage/Installation. The return rate is 2.1%.
What does it cost to enter the home assistant green niche?: Listings span €58.09–€266.19; the average listing price is €146.97 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.