Is home assistant profitable to sell on Amazon Germany?

The niche generates €122K/yr across 22 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (41/100).

How competitive is the home assistant niche?

12 brands and 202 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in home assistant?

Top complaints mined from reviews: Konnektivität – insgesamt, Kompatibilität – insgesamt, Funktionalität insgesamt. The return rate is 3.1%.

When does demand for home assistant peak?

Demand peaks in Nov; the busiest month runs 2.3× the quietest.

What does it cost to enter the home assistant niche?

Listings span €21.60–€314.55; the average listing price is €109.28 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.

home assistant

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good542.27

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€109.28

avg listing price — sweet spot $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay€122K

€122K/yr · 295K searches

Price range

Okay€21.60–€314.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon Germany niche tracking, home assistant is a €122K/yr Amazon Germany market (295K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

home assistant market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: €219K–€273K; units × avg price
Conversion rate: 0.4%
Avg BSR: #153
Page quality: 0%
Prime: 73%
Sponsored: 73%
Out of stock: 7.1%
Avg brand age: 34 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

202

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

14%

Nabu Casa38%
smart-home-komponente15%
smattex13%
SONOFF9%
ELECROW5%
Bellushortus.eu5%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -11.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.3×

Open Trend

Top home assistant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nabu Casa Home Assistant Green

Nabu Casa€129.074.6★774 rev

smart-home-komponente€199.154.6★43 rev

Nabu Casa Home Assistant Voice Vorschau-Edition | Intelligenter Lautsprecher für lokale Sprachsteuerung | Kompatibel mit Home Assistant | Datenschutzfokus | Wi-Fi Nabu Casa Home Assistant Voice

Nabu Casa€61.013.7★36 rev

Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware

Nabu Casa€58.094.7★224 rev

smattex Home Assistant Green Plug & Play Set vorkonfiguriert mit USB Antenne (Thread/Matter) 4 GB RAM 32 GB Speicher Gigabit LAN 2× USB Zigbee möglich sofort starten

smattex€172.904.6★6 rev

Newest

by launch date

Tinysquare AirCube Luftqualitätssensor mit Zigbee 3.0 für Home Assistant misst CO2 VOC Temperatur Luftfeuchtigkeit und AQI 100% lokal ohne Cloud Open Source kompakt (52 mm) USB-C

tinysquare€61.683 rev

3mo ago

Home Assistant Box 4G Plus Smart Hub mit 32GB USB 3.0 Zigbee2MQTT/ZHA Cortex-A53 (Schwarz 2)

Bellushortus.eu€106.804 rev

4mo ago

Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware

Nabu Casa€58.09224 rev

7mo ago

ELECROW ESP32 Display ESP32-S3 CrowPanel Basic 7 Zoll 800x480 HMI IPS Touchscreen Monitor mit 240MHz ESP32-S3 geeignet für ESPHome/Home Assistant Project

ELECROW€44.0520 rev

7mo ago

MIUCDA Home Assistant Box Cortex-A53 ROM 32GB RAM 4G USB 3.0 Ports HA OS Host Smarthomezentrale unterstützt Zigbee2MQTT oder ZHA

MIUCDA€108.6612 rev

8mo ago

What buyers say about home assistant

What buyers praise and complain about, mined from review topics.

What buyers love

Konnektivität – insgesamt15%

“Super Zigbee Dongle”

Montage/Installation12%

“Schnell installiert und funktioniert problemlos”

Qualität insgesamt9%

“Super Produkt”

beworben Vs Tatsächliches Produkt8%

“Tut was verspricht”

Kompatibilität – insgesamt8%

“Perfekte Integration in Homey”

Preis-Leistungs-Verhältnis5%

“faire Preis”

Reichweite4%

“Stabiles Upgrade mit spürbar besserer Reichweite und Performance”

Benutzerfreundlichkeit4%

“Anschließen war easy”

Smart Assistant-Unterstützung4%

“Einfache Integration in Home Assistant”

Effizienz4%

“Produkt funktioniert (noch)”

What buyers complain about

Konnektivität – insgesamt18%

“Konnektivität unzureichend”

Kompatibilität – insgesamt8%

“Probleme beim Pairing mit verschiedensten Geräten”

Funktionalität insgesamt7%

“Undurchdachte Funktionen”

Montage/Installation6%

“Installation klappt erst beim dritten mal”

Haltbarkeit6%

“Defeckt 2 Monaten”

Preis-Leistungs-Verhältnis5%

“Geldverschwendung, da auch kein adäquater Service”

Qualität insgesamt4%

“Matter mangelhaft”

Smart Assistant-Unterstützung3%

“Habe ihn unter Home Assistant nicht zum Laufen bekommen”

beworben Vs Tatsächliches Produkt3%

“Diese halbe Sache ist absolut irreführend”

Produktzustand3%

“Refurbished Gerät nicht geprüft”

Top return reasons

Kompatibilität – insgesamt28%

Konnektivität – insgesamt26%

Funktionalität insgesamt19%

Gesamtgröße4%

Reichweite3%

Defekt Material/Teile3%

Montage/Installation3%

beworben Vs Tatsächliches Produkt2%

Preis-Leistungs-Verhältnis1%

Buchse/Anschluss/Stecker1%

Common questions

Is home assistant profitable to sell on Amazon Germany?: The niche generates €122K/yr across 22 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (41/100).
How competitive is the home assistant niche?: 12 brands and 202 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in home assistant?: Top complaints mined from reviews: Konnektivität – insgesamt, Kompatibilität – insgesamt, Funktionalität insgesamt. The return rate is 3.1%.
When does demand for home assistant peak?: Demand peaks in Nov; the busiest month runs 2.3× the quietest.
What does it cost to enter the home assistant niche?: Listings span €21.60–€314.55; the average listing price is €109.28 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.