Home Assistant
FailBuyers convert on only 0.4% of searches, so Home Assistant is a Fail.
- Flapen Score
- 41 / 100Ranks 2,457 of 3,232 Baumarkt niches · −8 vs the category median of 4941
- Market size
- €122K/yr295K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 202 sellers
Flapen Score
Home Assistant against its category
The dotted line is the Baumarkt average. Past it, Home Assistant is stronger. Inside it, weaker.
Market
The Home Assistant market on Amazon at a glance
Shoppers on Amazon Germany searched for Home Assistant 295K times last year and spent an estimated €122K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €122K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 0.4%
- Market size, estimated
- €122Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- home assistant257K searches a year
02 · Price
A sale here is worth €109.28.
Listings sell for €109.28 on average, from €21.60 to €314.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €109.28 that is €11K to €27K a year per listing.
- Average price
- €109.28above the $15 to $100 sweet spot
- Price range
- €21.60–€314.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €11K–€27K
- Returns
- 3.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #153 within Automatisierungsgeräte für Zuhause. It carries 542 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 73%
- Out of stock, average day
- 7.1%
- Average rank
- #153in Automatisierungsgeräte für Zuhause
- Average rating
- 4.25 starsAmazon Germany average 4.37 stars
- Average reviews
- 542per listing
- Listings tracked
- 22
04 · Newcomers
9 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Home Assistant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nabu Casa Home Assistant Green
- Price
- €129.07
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 2y ago

Home Assistant Smarthomezentrale | Raspberry Pi 5 8GB | Air-Flow Metallgehäuse | M.2 250GB NVME | Home Assistant OS | Plug and Play
- Price
- €199.15
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2y ago

Nabu Casa Home Assistant Voice Vorschau-Edition | Intelligenter Lautsprecher für lokale Sprachsteuerung | Kompatibel mit Home Assistant | Datenschutzfokus | Wi-Fi Nabu Casa Home Assistant Voice
- Price
- €61.01
- Rating
- 3.7/5
- Reviews
- 36
- Age
- 10mo ago

Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware
- Price
- €58.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 7mo ago

smattex Home Assistant Green Plug & Play Set vorkonfiguriert mit USB Antenne (Thread/Matter) 4 GB RAM 32 GB Speicher Gigabit LAN 2× USB Zigbee möglich sofort starten
- Price
- €172.90
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Tinysquare AirCube Luftqualitätssensor mit Zigbee 3.0 für Home Assistant misst CO2 VOC Temperatur Luftfeuchtigkeit und AQI 100% lokal ohne Cloud Open Source kompakt (52 mm) USB-C
- Price
- €61.68
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

Home Assistant Smarthomezentrale | Raspberry Pi 5 8GB | Metallgehäuse | SD-Karte | Home Assistant OS
- Price
- €205.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

Home Assistant Box 4G Plus Smart Hub mit 32GB USB 3.0 Zigbee2MQTT/ZHA Cortex-A53 (Schwarz 2)
- Price
- €106.80
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 4mo ago

smattex Plug & Play Set Black Raspberry Pi 5 Home Assistant vorinstalliert inkl. Antenne (Thread Border Router) WiFi Bluetooth SSD Matter Zigbee optional sofort (4 GB RAM / 128 GB SSD)
- Price
- €266.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Home Assistant Smarthomezentrale | Raspberry Pi 5 4GB | Metallgehäuse | SD-Karte | Home Assistant OS
- Price
- €141.98
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
Tinysquare AirCube Luftqualitätssensor mit Zigbee 3.0 für Home Assistant misst CO2 VOC Temperatur Luftfeuchtigkeit und AQI 100% lokal ohne Cloud Open Source kompakt (52 mm) USB-C
- Price
- €61.68
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 3mo ago

Home Assistant Box 4G Plus Smart Hub mit 32GB USB 3.0 Zigbee2MQTT/ZHA Cortex-A53 (Schwarz 2)
- Price
- €106.80
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 4mo ago

Home Assistant Connect ZBT-2 | Zigbee- Thread- oder Matter-Geräte mit Home Assistant verbinden | Offizielle Hardware
- Price
- €58.09
- Rating
- 4.7/5
- Reviews
- 224
- Age
- 7mo ago

ELECROW ESP32 Display ESP32-S3 CrowPanel Basic 7 Zoll 800x480 HMI IPS Touchscreen Monitor mit 240MHz ESP32-S3 geeignet für ESPHome/Home Assistant Project
- Price
- €44.05
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 7mo ago

MIUCDA Home Assistant Box Cortex-A53 ROM 32GB RAM 4G USB 3.0 Ports HA OS Host Smarthomezentrale unterstützt Zigbee2MQTT oder ZHA
- Price
- €108.66
- Rating
- 2.3/5
- Reviews
- 12
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
202
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 98%
Open market
14%
- Nabu Casa38%
- smart-home-komponente15%
- smattex13%
- SONOFF9%
- ELECROW5%
- Bellushortus.eu5%
- Open — no brand owns it (6 brands, 14%)
Demand
Home Assistant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.3×
Reviews and returns
What reviews say buyers love and hate about Home Assistant
We read the reviews and the return reasons for every product selling here.
“Konnektivität unzureichend”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Home Assistant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









