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Holzstäbchen

Fail

Products sell for $6.79 on average, outside the sweet spot, so Holzstäbchen is a Fail.

Flapen Score
46
46 / 100
Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size
€85K/yr267K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
53%top-5 click share · 20 brands · 23 sellers

Flapen Score

Holzstäbchen against its category

The dotted line is the Baumarkt average. Past it, Holzstäbchen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzstäbchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzstäbchen 267K times last year and spent an estimated €85K. The top 5 brands take 60% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
4.7%
Market size, estimated
€85Ka year
Peak month
November1.9× the quietest month
Top search term
holzstäbchen111K searches a year

02 · Price

A sale here is worth €6.79.

Listings sell for €6.79 on average, from €3.03 to €20.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €6.79 that is €3K to €5K a year per listing.

Average price
€6.79under the $15 to $100 sweet spot
Price range
€3.03–€20.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€3K–€5K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #48 within Baubedarf. It carries 617 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
92%
Out of stock, average day
14.8%
Average rank
#48in Baubedarf
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
617per listing
Listings tracked
26

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Holzstäbchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

23

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

35%

  • Brand 121%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Holzstäbchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Holzstäbchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzstäbchen111K/yr
  • holzstäbe zum basteln46K/yr
  • holzstäbe59K/yr
  • holzstäbchen zum basteln14K/yr
  • bastelstäbchen holz4K/yr
  • holzstäbchen basteln12K/yr
  • holz stäbe zum basteln6K/yr
  • wooden sticks3K/yr
  • holz stäbe3K/yr
  • bastel holzstäbchen4K/yr

Reviews and returns

What reviews say buyers love and hate about Holzstäbchen

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Teilweise etwas schwankende Qualität”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Holzstäbchen questions

Answered from the same tracked data.