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Holzplatte

Maybe

An estimated 1.0% of orders come back. But buyers convert on only 0.6% of searches, so Holzplatte is a Maybe.

Flapen Score
50
50 / 100
Top 42% of 3,232 Baumarkt niches · +1 vs the category median of 49
Market size
€44K/yr371K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
29%top-5 click share · 35 brands · 71 sellers

Flapen Score

Holzplatte against its category

The dotted line is the Baumarkt average. Past it, Holzplatte is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzplatte market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzplatte 371K times last year and spent an estimated €44K. The top 5 brands take 50% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
371K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
0.6%
Market size, estimated
€44Ka year
Top search term
holzplatte150K searches a year

02 · Price

A sale here is worth €19.56.

Listings sell for €19.56 on average, from €4.44 to €194.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €19.56 that is €0 to €2K a year per listing.

Average price
€19.56inside the $15 to $100 sweet spot
Price range
€4.44–€194.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #112 within Baubedarf. It carries 543 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
41%
Out of stock, average day
7.6%
Average rank
#112in Baubedarf
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
543per listing
Listings tracked
68

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Holzplatte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

71

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

29%

Top 20: 65%

Open market

43%

  • Brand 115%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Holzplatte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Holzplatte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzplatte150K/yr
  • holzplatten zuschnitt nach maß47K/yr
  • spanplatte35K/yr
  • holzplatten26K/yr
  • holzplatten zum basteln25K/yr
  • holz platte17K/yr
  • holzplatte nach maß8K/yr
  • spanplatten9K/yr
  • holz platten8K/yr
  • spannplatte7K/yr

Reviews and returns

What reviews say buyers love and hate about Holzplatte

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Schlechter Service und miese Qualität”
A buyer, on “Qualität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Holzplatte questions

Answered from the same tracked data.