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Holzöl Aussen

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $66K a year here, so Holzöl Aussen is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 23% of 3,232 Baumarkt niches · +6 vs the category median of 49
Market size
€66K/yr78K searches / yr
90-day growth
+112.5%search demand this quarter
Competition
61%top-5 click share · 13 brands · 48 sellers

Flapen Score

Holzöl Aussen against its category

The dotted line is the Baumarkt average. Past it, Holzöl Aussen is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzöl Aussen market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzöl Aussen 78K times last year and spent an estimated €66K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +112.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €66K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+112.5%
Conversion, latest week
4.0%
Market size, estimated
€66Ka year
Peak month
April19.5× the quietest month
Top search term
holzöl aussen39K searches a year

02 · Price

A sale here is worth €20.93.

Listings sell for €20.93 on average, from €9.89 to €37.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €20.93 that is €2K to €5K a year per listing.

Average price
€20.93inside the $15 to $100 sweet spot
Price range
€9.89–€37.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #31 within Malerbedarf, Werkzeuge & Tapeten. It carries 2,783 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
74%
Out of stock, average day
5.0%
Average rank
#31in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
2,783per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Holzöl Aussen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

48

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • Brand 136%
  • Brand 219%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (7 brands, 17%)

Demand

Holzöl Aussen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 19.5×

Search terms

Top Holzöl Aussen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzöl aussen39K/yr
  • terrassenöl10K/yr
  • holz öl aussen4K/yr
  • hartholzöl außen4K/yr
  • terrassenöl farblos4K/yr
  • terassenöl außen3K/yr
  • holzpflegeöl außen3K/yr
  • holzöl aussen farblos3K/yr
  • akazienholz öl3K/yr
  • hartholzöl3K/yr

Reviews and returns

What reviews say buyers love and hate about Holzöl Aussen

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Geruch”
0.3%of orders come back
“Wenn es auf die Kleidung kommt, stinkt es”
A buyer, on “Geruch”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Holzöl Aussen questions

Answered from the same tracked data.