Holzöl
FailDemand is soft, at -18.9% this quarter, so Holzöl is a Fail.
- Flapen Score
- 48 / 100Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 4948
- Market size
- €206K/yr220K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 53%top-5 click share · 13 brands · 37 sellers
Flapen Score
Holzöl against its category
The dotted line is the Baumarkt average. Past it, Holzöl is stronger. Inside it, weaker.
Market
The Holzöl market on Amazon at a glance
Shoppers on Amazon Germany searched for Holzöl 220K times last year and spent an estimated €206K. The top 5 brands take 78% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €206K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 6.5%
- Market size, estimated
- €206Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- holzöl62K searches a year
02 · Price
A sale here is worth €14.37.
Listings sell for €14.37 on average, from €2.93 to €25.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €14.37 that is €4K to €7K a year per listing.
- Average price
- €14.37under the $15 to $100 sweet spot
- Price range
- €2.93–€25.90
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€7K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Malerbedarf, Werkzeuge & Tapeten. It carries 2,840 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Malerbedarf, Werkzeuge & Tapeten
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,840per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Holzöl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OLI-NATURA Leinöl-Firnis biologischer Holzschutz lebensmittelecht-zertifiziert 1L farblos - natur
- Price
- €16.58
- Rating
- 4.6/5
- Reviews
- 10,740
- Age
- 8y ago
![Nordicare Möbelöl [275ml] Holzöl zur Pflege farblos für Eiche Buche Nussbaum Lärche. Holzlasur auf Basis von Leinöl. Leinölfirnis](https://m.media-amazon.com/images/I/41GR04TXYWL.jpg)
Nordicare Möbelöl [275ml] Holzöl zur Pflege farblos für Eiche Buche Nussbaum Lärche. Holzlasur auf Basis von Leinöl. Leinölfirnis
- Price
- €9.21
- Rating
- 4.6/5
- Reviews
- 3,522
- Age
- 5y ago

UNIVERSAL 1 Liter BIO Holzöl farblos aus Deutschland - Geruchloses Holzpflegeöl für Innen & Aussen - Premium Möbelöl mit Anleitung - 100% natürliches Holz Öl in Bioqualität
- Price
- €18.01
- Rating
- 4.6/5
- Reviews
- 1,348
- Age
- 4y ago

OLI-NATURA Hartwachsöl - 1L farblos natur - Holzöl für Möbel Treppen Türen & mehr - geprüft Allergikerfreundlich lebensmittelecht-zertifiziert
- Price
- €23.38
- Rating
- 4.6/5
- Reviews
- 8,284
- Age
- 10y ago

Materialix Leinölfirnis 1L - Lebensmittelecht-zertifiziert Holzöl für Innen und Außen Farbloses Möbelöl & Holzpflegeöl aus 100% Leinöl - Natürlicher Holzschutz für Möbel Böden & Tische
- Price
- €11.81
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 9mo ago
Trending
estimated 90-day click momentum
OLI-NATURA Leinöl-Firnis biologischer Holzschutz lebensmittelecht-zertifiziert 0.25L farblos - natur
- Price
- €9.89
- Rating
- 4.6/5
- Reviews
- 10,740
- Age
- 4y ago
![Nordicare Holzöl Außenbereich [1L] für Lärche Eiche Teak oder Akazienholz I Holz Öl Außen zum Holzschutz I Holzschutzöl Außen Teaköl für Gartenmöbel Holzpflegeöl Lärchenöl Bangkirai Öl](https://m.media-amazon.com/images/I/5127wt2vSrL.jpg)
Nordicare Holzöl Außenbereich [1L] für Lärche Eiche Teak oder Akazienholz I Holz Öl Außen zum Holzschutz I Holzschutzöl Außen Teaköl für Gartenmöbel Holzpflegeöl Lärchenöl Bangkirai Öl
- Price
- €20.89
- Rating
- 4.5/5
- Reviews
- 3,752
- Age
- 5y ago

Materialix Leinölfirnis 1L - Lebensmittelecht-zertifiziert Holzöl für Innen und Außen Farbloses Möbelöl & Holzpflegeöl aus 100% Leinöl - Natürlicher Holzschutz für Möbel Böden & Tische
- Price
- €11.81
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 9mo ago

HeliaCARE Tisch Öl - Bio Holztisch Pflege aus Deutschland (500ml)
- Price
- €25.90
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 9mo ago

Renuwell Möbel-Öl Leinöl-Firnis 270 ml Natürliches Pflegeöl für Holz mit Leinöl und Teebaumöl Schutz für geölte und unbehandelte Holzoberflächen in Schweizer Qualität
- Price
- €6.70
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 10mo ago
Newest
by launch date
Materialix Leinölfirnis 1L - Lebensmittelecht-zertifiziert Holzöl für Innen und Außen Farbloses Möbelöl & Holzpflegeöl aus 100% Leinöl - Natürlicher Holzschutz für Möbel Böden & Tische
- Price
- €11.81
- Rating
- 4.7/5
- Reviews
- 268
- Age
- 9mo ago

HeliaCARE Tisch Öl - Bio Holztisch Pflege aus Deutschland (500ml)
- Price
- €25.90
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 9mo ago

Renuwell Möbel-Öl Leinöl-Firnis 270 ml Natürliches Pflegeöl für Holz mit Leinöl und Teebaumöl Schutz für geölte und unbehandelte Holzoberflächen in Schweizer Qualität
- Price
- €6.70
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 10mo ago

Rocketchair Leinölfirnis 100% reines Premium Holzöl Made in Germany Holzschutz & Holzpflege innen & außen ideal für Möbel Parkett Arbeitsplatten & Schneidebretter (250ml)
- Price
- €12.82
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

POLIBOY Möbel Öl - Holzpflegemittel für unbehandelte und geölte Holzmöbel - Farbloses Holzöl zur Auffrischung und Pflege - 1x 200 ml - inkl. Baumwolltuch zur Anwendung - Made in Germany
- Price
- €9.29
- Rating
- 4.7/5
- Reviews
- 338
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
37
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 97%
Open market
16%
- OLI NATURA Öle & Wachse29%
- Nordicare21%
- CatCup11%
- Renuwell10%
- Hermann Sachse8%
- Materialix6%
- Open — no brand owns it (7 brands, 16%)
Demand
Holzöl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Holzöl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- holzöl62K/yr
- holzöl innen23K/yr
- holz öl19K/yr
- holzöl farblos17K/yr
- möbelöl16K/yr
- holzpflegeöl12K/yr
- möbelöl farblos7K/yr
- holzpflegeöl für esstisch10K/yr
- öl für holztisch8K/yr
- holztisch pflege7K/yr
Reviews and returns
What reviews say buyers love and hate about Holzöl
We read the reviews and the return reasons for every product selling here.
“Stinkt unangenehm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Holzöl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









