Is Holzleim profitable to sell on Amazon Germany?

Flapen scores Holzleim 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €907K a year across 12 tracked products. Search demand grew -27.1% in the last 90 days.

How competitive is the Holzleim niche on Amazon Germany?

5 brands and 86 sellers compete in Holzleim on Amazon Germany. The top 5 Holzleim products take 75% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Holzleim?

Holzleim buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Haltbarkeit, and Gesamtgröße. An estimated 0.4% of orders come back.

When does demand for Holzleim peak?

Search demand for Holzleim on Amazon Germany peaks in Nov, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Holzleim niche?

Holzleim sells for €7.11 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.46 to €10.27. The average product has 4,837 reviews, the count a new listing must catch up to.

Holzleim

Fail

The top 5 brands take 100% of clicks, so Holzleim is a Fail.

Flapen Score: 40
40 / 100Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 49
Market size: €907K/yr795K searches / yr
90-day growth: -27.1%search demand this quarter
Competition: 75%top-5 click share · 5 brands · 86 sellers

Flapen Score

Holzleim against its category

The dotted line is the Baumarkt average. Past it, Holzleim is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Holzleim market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzleim 795K times last year and spent an estimated €907K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 795K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €907K a year.

Searches, last 12 months: 795K
Growth, 90 days vs prior 90: -27.1%
Conversion, latest week: 16.1%
Market size, estimated: €907Ka year
Peak month: November1.7× the quietest month
Top search term: holzleim395K searches a year

02 · Price

A sale here is worth €7.11.

Listings sell for €7.11 on average, from €2.46 to €10.27. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At €7.11 that is €43K to €57K a year per listing.

Average price: €7.11under the $15 to $100 sweet spot
Price range: €2.46–€10.27
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 100K–125K
Units per listing a year: 6,000–8,000
Revenue per listing a year: €43K–€57K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Klebemittel & Dichtstoffe. It carries 4,837 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #6in Klebemittel & Dichtstoffe
Average rating: 4.72 starsAmazon Germany average 4.37 stars
Average reviews: 4,837per listing
Listings tracked: 12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Holzleim products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Brand 177%
Brand 216%
Brand 33%
Brand 42%
Brand 52%

Demand

Holzleim search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Holzleim search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

holzleim395K/yr -33.3%15.1% conv.
holzleim wasserfest71K/yr -1.9%12.7% conv.
leim56K/yr -23.2%9.8% conv.
holzkleber48K/yr -21.8%10.5% conv.
holzleim extra stark50K/yr -42.1%17.9% conv.
ponal holzleim32K/yr -33.7%13.3% conv.
ponal23K/yr -21.1%11.2% conv.
wood glue15K/yr -3.0%11.1% conv.
ponal holzleim wasserfest14K/yr +2.8%18.6% conv.
holzleim wasserfest außenbereich10K/yr +208.0%10.0% conv.

Reviews and returns

What reviews say buyers love and hate about Holzleim

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Haftung/Klebrigkeit”

30%of negative reviews mention “Haftung/Klebrigkeit”

0.4%of orders come back

“Nicht als Expresskleber geeignet”

A buyer, on “Haftung/Klebrigkeit”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Holzleim questions

Answered from the same tracked data.

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