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Holzlasur Aussen

Maybe

An estimated 0.3% of orders come back. But buyers convert on only 2.1% of searches, so Holzlasur Aussen is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 3,232 Baumarkt niches · +12 vs the category median of 49
Market size
€205K/yr454K searches / yr
90-day growth
+64.3%search demand this quarter
Competition
48%top-5 click share · 18 brands · 82 sellers

Flapen Score

Holzlasur Aussen against its category

The dotted line is the Baumarkt average. Past it, Holzlasur Aussen is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzlasur Aussen market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzlasur Aussen 454K times last year and spent an estimated €205K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €205K a year.

Searches, last 12 months
454K
Growth, 90 days vs prior 90
+64.3%
Conversion, latest week
2.1%
Market size, estimated
€205Ka year
Peak month
April7.1× the quietest month
Top search term
holzlasur außen wetterfest151K searches a year

02 · Price

A sale here is worth €21.93.

Listings sell for €21.93 on average, from €4.09 to €64.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €21.93 that is €2K to €5K a year per listing.

Average price
€21.93inside the $15 to $100 sweet spot
Price range
€4.09–€64.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #45 within Malerbedarf, Werkzeuge & Tapeten. It carries 1,944 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
45%
Out of stock, average day
0.5%
Average rank
#45in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,944per listing
Listings tracked
33

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Holzlasur Aussen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

82

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

31%

  • Brand 122%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

Holzlasur Aussen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 7.1×

Search terms

Top Holzlasur Aussen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzlasur außen wetterfest151K/yr
  • holzschutzlasur außen wetterfest74K/yr
  • holzlasur59K/yr
  • holzlasur außen26K/yr
  • lasur holz außen24K/yr
  • holzlasur außen wetterfest farblos17K/yr
  • holzschutzlasur18K/yr
  • holz lasur für aussen14K/yr
  • holzschutz außen wetterfest13K/yr
  • holzschutz11K/yr

Reviews and returns

What reviews say buyers love and hate about Holzlasur Aussen

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Haftung/Klebrigkeit”
0.3%of orders come back
“Wpc Fliesen klebt noch immer nach einer Woche mal sehen”
A buyer, on “Haftung/Klebrigkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Holzlasur Aussen questions

Answered from the same tracked data.