Skip to content

Holzkitt

Fail

Prices span $2.79–$12.73, mostly outside the sweet spot, so Holzkitt is a Fail.

Flapen Score
44
44 / 100
Ranks 2,128 of 3,232 Baumarkt niches · −5 vs the category median of 49
Market size
€304K/yr502K searches / yr
90-day growth
+17.9%search demand this quarter
Competition
85%top-5 click share · 7 brands · 29 sellers

Flapen Score

Holzkitt against its category

The dotted line is the Baumarkt average. Past it, Holzkitt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzkitt market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzkitt 502K times last year and spent an estimated €304K. The top 5 brands take 95% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 502K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €304K a year.

Searches, last 12 months
502K
Growth, 90 days vs prior 90
+17.9%
Conversion, latest week
7.9%
Market size, estimated
€304Ka year
Peak month
May1.5× the quietest month
Top search term
holzspachtelmasse114K searches a year

02 · Price

A sale here is worth €7.68.

Listings sell for €7.68 on average, from €2.79 to €12.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At €7.68 that is €15K to €19K a year per listing.

Average price
€7.68under the $15 to $100 sweet spot
Price range
€2.79–€12.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
€15K–€19K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #12 within Klebemittel & Dichtstoffe. It carries 2,369 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
1.4%
Average rank
#12in Klebemittel & Dichtstoffe
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
2,369per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Holzkitt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

29

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Brand 164%
  • Brand 217%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Holzkitt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Holzkitt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holzspachtelmasse114K/yr
  • holzkitt103K/yr
  • holzspachtel57K/yr
  • holzkitt außenbereich27K/yr
  • holzspachtelmasse außen20K/yr
  • holz reparaturspachtel23K/yr
  • holz spachtelmasse21K/yr
  • holzreparaturmasse16K/yr
  • wood filler16K/yr
  • holzfüller15K/yr

Reviews and returns

What reviews say buyers love and hate about Holzkitt

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Farbe”
0.4%of orders come back
“Farbton passte nicht”
A buyer, on “Farbe”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Holzkitt questions

Answered from the same tracked data.