Is holzfarbe anthrazit profitable to sell on Amazon Germany?

The niche generates €39K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +77.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the holzfarbe anthrazit niche?

12 brands and 57 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in holzfarbe anthrazit?

Top complaints mined from reviews: Lackqualität, Farbe, Geruch. The return rate is 0.1%.

When does demand for holzfarbe anthrazit peak?

Demand peaks in Mar–Apr–May; the busiest month runs 6.7× the quietest.

What does it cost to enter the holzfarbe anthrazit niche?

Listings span €8.82–€49.07; the average listing price is €24.19 (sweet spot $15–$100). The average incumbent carries 1,582 reviews — the moat a new listing must climb.

holzfarbe anthrazit

Worth a look

Shows low returns (0.1%), but a small market ($39K/yr) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€24.19

avg listing price — sweet spot $15–$100

Price range

Great€8.82–€49.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+77.1%

90-day search growth — must beat 0% to launch

Review moat

Okay1,581.71

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€39K

€39K/yr · 50K searches

According to Flapen's Amazon Germany niche tracking, holzfarbe anthrazit is a €39K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

holzfarbe anthrazit market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: €30K–€36K; units × avg price
Conversion rate: 3.2%
Avg BSR: #122
Page quality: 0%
Prime: 8%
Sponsored: 63%
Out of stock: 5.9%
Avg brand age: 71 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

13%

WO-WE25%
Bondex22%
Wilckens17%
Alpina10%
BAUFIX7%
Grundmann Farben6%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 60 weeks — +77.1% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.7×

Open Trend

Top holzfarbe anthrazit search terms

holzfarbe außen wetterfest anthrazit9K/yr +183.2%3.2% conv.
holzfarbe anthrazit8K/yr +85.4%2.0% conv.
holzfarbe außen wetterfest grau5K/yr +141.6%1.1% conv.
ral 7016 holzfarbe außen3K/yr +91.0%3.2% conv.
wetterschutzfarbe anthrazit4K/yr +96.6%3.0% conv.
holzfarbe grau5K/yr +4.1%0.8% conv.
holzlasur anthrazit4K/yr +33.5%0.9% conv.
holzlasur außen wetterfest anthrazit3K/yr +74.4%2.1% conv.
holzfarbe anthrazit aussen4K/yr +39.9%4.3% conv.
holzlack anthrazit außen3K/yr +86.6%2.7% conv.

All search terms

Top holzfarbe anthrazit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WO-WE Holzfarbe Holzlack Wetterschutzfarbe Außen & Innen - Anthrazitgrau RAL 7016-750 ml

WO-WE€16.214.3★2,911 rev

Bondex Holzfarbe für Außen 2 5 L Anthrazit für ca. 25 m Wetter- & UV-beständig atmungsaktiv seidenglänzend

Bondex€26.164.4★1,997 rev

Wilckens Wetterschutzfarbe seidenglänzend 750 ml RAL 7016 Anthrazitgrau

Wilckens€12.254.6★3,394 rev

Alpina Holz-Wetterschutz-Farben Anthtrazitgrau deckend bis zu 12 Jahre Schutz vor Witterung und Nässe schmutzabweisend deckend & ergiebig 2 5 Liter

Alpina€30.824.7★111 rev

Bondex€32.904.6★475 rev

Newest

by launch date

BAUFIX Express Deckfarbe mittelgrau matt 2.5 Liter Wetterschutzfarbe Holzfarbe langlebig geeignet für Holz/Putz/Mauerwerk/Möbel/Zäune

BAUFIX€21.791,085 rev

7mo ago

Contura KH Lasur 3in1 Holzlasur Holzschutzlasur UV- Holzschutz Dünnschichtlasur Holzöl Wetterschutz (R07015 Anthrazit 500ml.)

Contura€13.5539 rev

1y ago

Lignocolor Holzlasur Anthrazit Grau 2 5L | Holzschutzlasur für Außen & Innen | Holz Zäune und Gartenmöbel | UV- und Witterungsschutz

Lignocolor€35.07324 rev

1y ago

WO-WE Holzfarbe Holzlack Wetterschutzfarbe Außen & Innen - Anthrazitgrau RAL 7016-750 ml

WO-WE€16.212,911 rev

3y ago

Bondex€32.90475 rev

3y ago

What buyers say about holzfarbe anthrazit

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe32%

“Farbe”

Qualität insgesamt16%

“Super Produkt”

Abdeckung12%

“Schöne Farbe, leicht zu verarbeiten, gute Deckung, leider leicht zu verkratzen”

beworben Vs Tatsächliches Produkt8%

“Produkt wie beschrieben; alles super”

Lackqualität7%

“Farbe gut - Lieferung und Support lala”

Preis-Leistungs-Verhältnis5%

“Wirklich hier stimmt alles: Preis klasse,”

Feucht/Trocken3%

“trocknet schnell”

Holzqualität3%

“Hochdeckende Holz Farbe für den Außenbereich”

Benutzerfreundlichkeit2%

“ist sehr leicht zu verarbeiten”

Design insgesamt2%

“auch optisch sehr ansprechend”

What buyers complain about

Lackqualität19%

“streichen ist ein bisschen schwierig da Farbe zäh.”

Farbe19%

“Farbton entspricht überhaupt nicht der Angabe”

Geruch12%

“riecht extrem”

Qualität insgesamt5%

“Große Qualitätsunterschiede zwischen den Chargen - zweite Dose enttäuschend”

Abdeckung5%

“Schöner Farbton, schlechte Deckkraft”

Preis-Leistungs-Verhältnis4%

“Insgesamt ist Sprühlack zu teuer, um defekte Farbstellen im Zaun auszubessern”

Top return reasons

Farbe59%

Lackqualität14%

Gesamtgröße13%

Qualität insgesamt4%

Defekt Material/Teile3%

Kompatibilität – insgesamt3%

beworben Vs Tatsächliches Produkt2%

Haftung/Klebrigkeit1%

Funktionalität insgesamt1%

Common questions

Is holzfarbe anthrazit profitable to sell on Amazon Germany?: The niche generates €39K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +77.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the holzfarbe anthrazit niche?: 12 brands and 57 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in holzfarbe anthrazit?: Top complaints mined from reviews: Lackqualität, Farbe, Geruch. The return rate is 0.1%.
When does demand for holzfarbe anthrazit peak?: Demand peaks in Mar–Apr–May; the busiest month runs 6.7× the quietest.
What does it cost to enter the holzfarbe anthrazit niche?: Listings span €8.82–€49.07; the average listing price is €24.19 (sweet spot $15–$100). The average incumbent carries 1,582 reviews — the moat a new listing must climb.