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Holzbutter

Fail

The top 5 products take 100% of clicks, so Holzbutter is a Fail.

Flapen Score
38
38 / 100
Ranks 2,738 of 3,232 Baumarkt niches · −11 vs the category median of 49
Market size
€92K/yr21K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
100%top-5 click share · 2 brands · 20 sellers

Flapen Score

Holzbutter against its category

The dotted line is the Baumarkt average. Past it, Holzbutter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Holzbutter market on Amazon at a glance

Shoppers on Amazon Germany searched for Holzbutter 21K times last year and spent an estimated €92K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 23.0% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 23.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €92K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
23.0%
Market size, estimated
€92Ka year
Top search term
holzbutter16K searches a year

02 · Price

A sale here is worth €19.51.

Listings sell for €19.51 on average, from €8.39 to €38.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At €19.51 that is €10K to €15K a year per listing.

Average price
€19.51inside the $15 to $100 sweet spot
Price range
€8.39–€38.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
€10K–€15K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Malerbedarf, Werkzeuge & Tapeten. It carries 870 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.72 starsAmazon Germany average 4.37 stars
Average reviews
870per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Holzbutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%
  • Open — no brand owns it (0%)

Demand

Holzbutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26JanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.1× · 6 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Holzbutter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Verdünnt/wässrig”
0.2%of orders come back
“Das Produkt ist nicht wie erwartet die Butter ist Teils verflüssigt”
A buyer, on “Verdünnt/wässrig”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Holzbutter questions

Answered from the same tracked data.