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hikvision

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 25Conversion 6Competition 54Returns 33Price range 6Avg price 38Brand share 0Review moat 84Quality gap 80

Review moat

Great329.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€253.65

avg listing price — sweet spot $15–$100

Market size

Okay€157K

€157K/yr · 138K searches

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad€55.70–€749.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, hikvision is a €157K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 35/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

hikvision market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€190K–€254K
units × avg price
Conversion rate
0.4%
Avg BSR
#761
Page quality
0%
Prime
44%
Sponsored
78%
Out of stock
11.8%
Avg brand age
43 months
Avg seller age
197 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

0%

  • HiLook59%
  • Hikvision37%
  • Reolink4%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Top hikvision search terms

  • hikvision75K/yr
  • hikvision kamera26K/yr
  • hikvision kamera outdoor15K/yr
  • hilook7K/yr
  • hilook kamera3K/yr
  • hikvision poe4K/yr
  • hikvision ptz4K/yr
  • hilook by hikvision4K/yr
All search terms

Top hikvision products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€6K8%€13K12%€19K16%€25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hikvision

What buyers praise and complain about, mined from review topics.

What buyers love

Kameraqualität26%

“Top Kamera”

Bild/Bildklarheit14%

“Super Bilder”

Qualität insgesamt13%

“K. Super Produkt”

Preis-Leistungs-Verhältnis8%

“Guter Preis”

beworben Vs Tatsächliches Produkt8%

“erfüllt meine Erwartungen”

Montage/Installation4%

“Leichte Installation und sehr gute Bild Qualität”

Haltbarkeit3%

“Hält nach einem Jahr noch immer gut”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Super ausführliche Anleitung”

Bewegungserkennung2%

“Die Bewegungs und Objekterkennung funktioniert ganz ok”

Materialqualität2%

“sehr solide verarbeitet”

What buyers complain about

Kameraqualität17%

“So kann ich die Kamera nicht nutzen”

beworben Vs Tatsächliches Produkt11%

“Die beiliegende Beschreibung ist sehr mager”

Montage/Installation7%

“Anlage muss noch installiert werden”

Design insgesamt7%

“Schlechte Verarbeitung”

Geräuschpegel7%

“Zu laute Quietschgeräusche bei der Bewegung schmälern die gute Bewertung”

Materialqualität4%

“Keine Schirmung und sowas von billiges Material”

Qualität insgesamt4%

“Billiger Zubehör”

Bild/Bildklarheit4%

“Was allerdings wirklich grottig schlecht ist, ist die Bildqualität bei wenig Beleuchtung”

Haltbarkeit4%

“Nach einer Woche Patrouillenbetrieb funktionierte dieser nicht mehr, war nicht mehr zu starten”

Benutzerfreundlichkeit2%

“Somit ist diese Kamera nichts für Kleinanwender”

Top return reasons

Konnektivität – insgesamt19%
Kompatibilität – insgesamt19%
Gesamtgröße15%
Funktionalität insgesamt8%
Montage/Installation5%
Defekt Material/Teile5%
beworben Vs Tatsächliches Produkt4%
Bild/Bildklarheit3%
Kameraqualität3%
Qualität insgesamt2%

Common questions

Is hikvision profitable to sell on Amazon Germany?
The niche generates €157K/yr across 27 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (35/100).
How competitive is the hikvision niche?
3 brands and 58 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hikvision?
Top complaints mined from reviews: Kameraqualität, beworben Vs Tatsächliches Produkt, Montage/Installation. The return rate is 4.3%.
When does demand for hikvision peak?
Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the hikvision niche?
Listings span €55.70–€749.96; the average listing price is €253.65 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.