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Heizungspumpe

Maybe

The average product has only 252 reviews. But demand is soft, at -39.5% this quarter, so Heizungspumpe is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 3,232 Baumarkt niches · +5 vs the category median of 49
Market size
€244K/yr189K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
32%top-5 click share · 22 brands · 82 sellers

Flapen Score

Heizungspumpe against its category

The dotted line is the Baumarkt average. Past it, Heizungspumpe is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heizungspumpe market on Amazon at a glance

Shoppers on Amazon Germany searched for Heizungspumpe 189K times last year and spent an estimated €244K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €244K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
1.7%
Market size, estimated
€244Ka year
Peak month
November2.9× the quietest month
Top search term
umwälzpumpe32K searches a year

02 · Price

A sale here is worth €78.13.

Listings sell for €78.13 on average, from €9.29 to €239.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €78.13 that is €0 to €8K a year per listing.

Average price
€78.13inside the $15 to $100 sweet spot
Price range
€9.29–€239.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #95 within Baubedarf. It carries 252 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
66%
Out of stock, average day
1.5%
Average rank
#95in Baubedarf
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
252per listing
Listings tracked
47

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Heizungspumpe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

82

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

32%

Top 20: 76%

Open market

31%

  • Brand 120%
  • Brand 215%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Heizungspumpe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Heizungspumpe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • umwälzpumpe32K/yr
  • umwälzpumpe heizung46K/yr
  • heizungspumpe39K/yr
  • solar umwälzpumpe4K/yr
  • wilo pumpe7K/yr
  • wilo heizungspumpe12K/yr
  • heizungspumpe 25-60 18010K/yr
  • heizungspumpe 25 40 1807K/yr
  • warmwasserpumpe3K/yr
  • umwelzpumpepumpe heizung6K/yr

Reviews and returns

What reviews say buyers love and hate about Heizungspumpe

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Haltbarkeit”
1.9%of orders come back
“Pumpe nach zwei Monaten defekt”
A buyer, on “Haltbarkeit”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Heizungspumpe questions

Answered from the same tracked data.