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Heizungsentlüfter

Fail

Demand is soft, at -79.5% this quarter, so Heizungsentlüfter is a Fail.

Flapen Score
38
38 / 100
Ranks 2,738 of 3,232 Baumarkt niches · −11 vs the category median of 49
Market size
€65K/yr137K searches / yr
90-day growth
-79.5%search demand this quarter
Competition
61%top-5 click share · 15 brands · 44 sellers

Flapen Score

Heizungsentlüfter against its category

The dotted line is the Baumarkt average. Past it, Heizungsentlüfter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heizungsentlüfter market on Amazon at a glance

Shoppers on Amazon Germany searched for Heizungsentlüfter 137K times last year and spent an estimated €65K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -79.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-79.5%
Conversion, latest week
5.4%
Market size, estimated
€65Ka year
Peak month
November11.8× the quietest month
Top search term
entlüfter heizung19K searches a year

02 · Price

A sale here is worth €8.86.

Listings sell for €8.86 on average, from €3.20 to €21.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €8.86 that is €7K to €9K a year per listing.

Average price
€8.86under the $15 to $100 sweet spot
Price range
€3.20–€21.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
€7K–€9K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #89 within Baubedarf. It carries 1,736 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#89in Baubedarf
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
1,736per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Heizungsentlüfter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

44

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Brand 130%
  • Brand 212%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 67%

Demand

Heizungsentlüfter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 11.8×

Search terms

Top Heizungsentlüfter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • entlüfter heizung19K/yr
  • heizungsentlüfter31K/yr
  • entlüftung4K/yr
  • heizkörperentlüfter11K/yr
  • heizkörper entlüfter15K/yr
  • heizung entlüften11K/yr
  • heizkörperentlüfter mit behälter8K/yr
  • heizung entlüfter15K/yr
  • entlüftung heizung3K/yr
  • heizung entlüftung3K/yr

Reviews and returns

What reviews say buyers love and hate about Heizungsentlüfter

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Benutzerfreundlichkeit”
15%of negative reviews mention “Funktionalität insgesamt”
0.9%of orders come back
“Hat bei mir nicht so ganz reibungslos geklappt”
A buyer, on “Funktionalität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Heizungsentlüfter questions

Answered from the same tracked data.