Heizkörperlack
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -18.3% this quarter, so Heizkörperlack is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 3,232 Baumarkt niches · +4 vs the category median of 4953
- Market size
- €124K/yr175K searches / yr
- 90-day growth
- -18.3%search demand this quarter
- Competition
- 49%top-5 click share · 18 brands · 56 sellers
Flapen Score
Heizkörperlack against its category
The dotted line is the Baumarkt average. Past it, Heizkörperlack is stronger. Inside it, weaker.
Market
The Heizkörperlack market on Amazon at a glance
Shoppers on Amazon Germany searched for Heizkörperlack 175K times last year and spent an estimated €124K. The top 5 brands take 74% of clicks. Demand peaks in Oct. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €124K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -18.3%
- Conversion, latest week
- 5.4%
- Market size, estimated
- €124Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- heizkörperlack70K searches a year
02 · Price
A sale here is worth €13.10.
Listings sell for €13.10 on average, from €5.96 to €28.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €13.10 that is €3K to €7K a year per listing.
- Average price
- €13.10under the $15 to $100 sweet spot
- Price range
- €5.96–€28.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #249 within Malerbedarf, Werkzeuge & Tapeten. It carries 563 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 57%
- Out of stock, average day
- 0.3%
- Average rank
- #249in Malerbedarf, Werkzeuge & Tapeten
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 563per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Heizkörperlack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hammerite Innen Metallschutz- und Heizkörperlack Matt 3in1- Rostschutz Reinweiß 500 ml
- Price
- €12.01
- Rating
- 4.5/5
- Reviews
- 1,618
- Age
- 12y ago

Wilckens 2in1 Heizkörperlack seidenmatt weiß 750 ml
- Price
- €12.44
- Rating
- 4.2/5
- Reviews
- 687
- Age
- 4y ago

Wilckens Heizkörper Lackspray seidenmatt 400 ml Weiß
- Price
- €7.92
- Rating
- 4.3/5
- Reviews
- 575
- Age
- 13y ago

JENOLITE Heizkörperlack | Emaille-Sprühfarbe für Heizkörper | Weiß glänzend | 400ml
- Price
- €12.07
- Rating
- 4.3/5
- Reviews
- 1,451
- Age
- 6y ago

Dynamic24 Heizkörperlackspray weiß seidenmatt 400ml Heizung Lackspray Spraydose für Heizkörper Wasserboiler Radiatoren Warmwasserrohre - große Deck- u. Füllkraft - kratz- stoß- schlagfest (6)
- Price
- €28.95
- Rating
- 4.2/5
- Reviews
- 428
- Age
- 6y ago
Trending
estimated 90-day click momentum
Bianca Stella Heizkörperlack Hitzebeständig Heizungslack Wasserbasierte Perlmutt Glänzend Kratzfest & Hochdeckend 250ml
- Price
- €18.02
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 1y ago

Alpina Weißlack für Heizkörper 750ml seidenmatt
- Price
- €16.41
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 7y ago

Prinox Heizkörperlackstift weiß - Lackstift mit 2-in-1 Pinselkappe zur professionellen Reparatur von kleinen Lackschäden an Heizkörpern - Wasserfester Heizkörper Lack in weiß
- Price
- €13.08
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 7mo ago

Rust-Oleum beige Heizkörperfarbe hitzebeständig geruchsarm in Matt Finish - Karamell 750ML
- Price
- €26.52
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 1y ago

Alpina Sprüh-Lack für Heizkörper 400ml seidenmatt
- Price
- €11.08
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 4y ago
Newest
by launch date
BAUFIX Heizkörperlack Spray weiß seidenglänzend 400 ml langanhaltender Schutz für Profis und DIY-Fans
- Price
- €7.49
- Rating
- 4.3/5
- Reviews
- 253
- Age
- 1mo ago

Prinox Heizkörperlackstift weiß - Lackstift mit 2-in-1 Pinselkappe zur professionellen Reparatur von kleinen Lackschäden an Heizkörpern - Wasserfester Heizkörper Lack in weiß
- Price
- €13.08
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 7mo ago

Bianca Stella Heizkörperlack Hitzebeständig Heizungslack Wasserbasierte Perlmutt Glänzend Kratzfest & Hochdeckend 250ml
- Price
- €18.02
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 1y ago

WerkXheld Heizkörperlack Reinweiß RAL 9010 matt Speziallack für Heizkörper Wasserrohre Boiler und Metalloberflächen Hitzebeständig langlebiger Sprühlack 400ml
- Price
- €9.18
- Rating
- 4.4/5
- Reviews
- 1,183
- Age
- 1y ago

WerkXheld Heizkörperlack Reinweiß RAL 9010 glänzend Speziallack für Heizkörper Wasserrohre Boiler und Metalloberflächen Hitzebeständig langlebiger Sprühlack 400ml
- Price
- €8.44
- Rating
- 4.4/5
- Reviews
- 1,183
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
56
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 90%
Open market
21%
- Wilckens32%
- Hammerite21%
- BAUFIX8%
- JENOLITE7%
- WerkXheld5%
- Dynamic245%
Demand
Heizkörperlack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Heizkörperlack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heizkörperlack70K/yr
- heizungslack weiß15K/yr
- heizkörper lack17K/yr
- heizkörperlack weiß15K/yr
- heizungslack11K/yr
- heizkörper farbe11K/yr
- heizungsfarbe weiß7K/yr
- heizkörperfarbe weiß8K/yr
- heizkörperlack weiß matt4K/yr
- heizkörperfarbe5K/yr
Reviews and returns
What reviews say buyers love and hate about Heizkörperlack
We read the reviews and the return reasons for every product selling here.
“Gibt bessere u günstigere Lacke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heizkörperlack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









