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Heizkörperbürste

Fail

Demand is soft, at -53.4% this quarter, so Heizkörperbürste is a Fail.

Flapen Score
46
46 / 100
Ranks 1,879 of 3,232 Baumarkt niches · −3 vs the category median of 49
Market size
€347K/yr506K searches / yr
90-day growth
-53.4%search demand this quarter
Competition
57%top-5 click share · 13 brands · 29 sellers

Flapen Score

Heizkörperbürste against its category

The dotted line is the Baumarkt average. Past it, Heizkörperbürste is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heizkörperbürste market on Amazon at a glance

Shoppers on Amazon Germany searched for Heizkörperbürste 506K times last year and spent an estimated €347K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €347K a year.

Searches, last 12 months
506K
Growth, 90 days vs prior 90
-53.4%
Conversion, latest week
7.9%
Market size, estimated
€347Ka year
Peak month
November4.5× the quietest month
Top search term
heizkörperbürste171K searches a year

02 · Price

A sale here is worth €8.65.

Listings sell for €8.65 on average, from €6.87 to €12.36. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At €8.65 that is €17K to €22K a year per listing.

Average price
€8.65under the $15 to $100 sweet spot
Price range
€6.87–€12.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
€17K–€22K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #103 within Malerbedarf, Werkzeuge & Tapeten. It carries 2,021 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
86%
Out of stock, average day
10.9%
Average rank
#103in Malerbedarf, Werkzeuge & Tapeten
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
2,021per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Heizkörperbürste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

29

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

12%

  • Brand 134%
  • Brand 222%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Heizkörperbürste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Heizkörperbürste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heizkörperbürste171K/yr
  • heizungsbürste129K/yr
  • heizkörper reinigungsbürste44K/yr
  • heizkörper reinigen38K/yr
  • heizungsreiniger18K/yr
  • heizung reinigen8K/yr
  • heizungsbürste lang14K/yr
  • heizkörperreiniger11K/yr
  • heizkörper bürste12K/yr
  • heizungsreinigungsbürste10K/yr

Reviews and returns

What reviews say buyers love and hate about Heizkörperbürste

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Einfache Reinigung”
23%of negative reviews mention “Einfache Reinigung”
1.2%of orders come back
“Haart und wirbelt Staub bloß auf”
A buyer, on “Einfache Reinigung”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Heizkörperbürste questions

Answered from the same tracked data.