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Heizkörper Ventilator

Fail

Demand is soft, at -90.1% this quarter, so Heizkörper Ventilator is a Fail.

Flapen Score
48
48 / 100
Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 49
Market size
€461K/yr628K searches / yr
90-day growth
-90.1%search demand this quarter
Competition
51%top-5 click share · 13 brands · 40 sellers

Flapen Score

Heizkörper Ventilator against its category

The dotted line is the Baumarkt average. Past it, Heizkörper Ventilator is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heizkörper Ventilator market on Amazon at a glance

Shoppers on Amazon Germany searched for Heizkörper Ventilator 628K times last year and spent an estimated €461K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €461K a year.

Searches, last 12 months
628K
Growth, 90 days vs prior 90
-90.1%
Conversion, latest week
1.3%
Market size, estimated
€461Ka year
Peak month
January32.9× the quietest month
Top search term
heizkörper ventilator256K searches a year

02 · Price

A sale here is worth €55.67.

Listings sell for €55.67 on average, from €27.22 to €112.73. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €55.67 that is €14K to €28K a year per listing.

Average price
€55.67inside the $15 to $100 sweet spot
Price range
€27.22–€112.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€14K–€28K
Returns
8.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 39.5% of listings are out of stock. The average listing ranks #820 within Baubedarf. It carries 304 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
74%
Out of stock, average day
39.5%
Average rank
#820in Baubedarf
Average rating
3.97 starsAmazon Germany average 4.37 stars
Average reviews
304per listing
Listings tracked
23

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Heizkörper Ventilator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

40

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

20%

  • Brand 129%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 69%

Demand

Heizkörper Ventilator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 32.9×

Search terms

Top Heizkörper Ventilator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heizkörper ventilator256K/yr
  • heizkörper lüfter29K/yr
  • heizkörperlüfter29K/yr
  • heizungslüfter45K/yr
  • heizungsventilator81K/yr
  • heizkörperventilatoren15K/yr
  • heizkörperventilator34K/yr
  • heizungslüfter für heizkörper16K/yr
  • lüfter für heizkörper29K/yr
  • heizung ventilator24K/yr

Reviews and returns

What reviews say buyers love and hate about Heizkörper Ventilator

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Geräuschpegel”
26%of negative reviews mention “Geräuschpegel”
8.5%of orders come back
“Die Lüfter sind flüsterleise”
A buyer, on “Geräuschpegel”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heizkörper Ventilator questions

Answered from the same tracked data.