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Heizkörper

Fail

Demand is soft, at -50.0% this quarter, so Heizkörper is a Fail.

Flapen Score
34
34 / 100
Ranks 2,989 of 3,232 Baumarkt niches · −15 vs the category median of 49
Market size
€96K/yr500K searches / yr
90-day growth
-50.0%search demand this quarter
Competition
51%top-5 click share · 12 brands · 19 sellers

Flapen Score

Heizkörper against its category

The dotted line is the Baumarkt average. Past it, Heizkörper is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heizkörper market on Amazon at a glance

Shoppers on Amazon Germany searched for Heizkörper 500K times last year and spent an estimated €96K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.

Searches, last 12 months
500K
Growth, 90 days vs prior 90
-50.0%
Conversion, latest week
0.2%
Market size, estimated
€96Ka year
Peak month
November3.3× the quietest month
Top search term
heizkörper363K searches a year

02 · Price

A sale here is worth €120.43.

Listings sell for €120.43 on average, from €28.58 to €319.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €120.43 that is €0 to €12K a year per listing.

Average price
€120.43above the $15 to $100 sweet spot
Price range
€28.58–€319.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #80 within Baubedarf. It carries 262 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
43%
Out of stock, average day
12.6%
Average rank
#80in Baubedarf
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
262per listing
Listings tracked
30

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Heizkörper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

19

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

11%

  • Brand 126%
  • Brand 224%
  • Brand 320%
  • Brand 412%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 11%)

Demand

Heizkörper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Heizkörper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heizkörper363K/yr
  • flachheizkörper19K/yr
  • wandheizkörper16K/yr
  • heizkörper flach13K/yr
  • heizungskörper9K/yr
  • heizkörper klein9K/yr
  • kermi heizkörper9K/yr
  • design heizkörper7K/yr
  • heizkörper 40 cm breit6K/yr
  • heizkörper mittelanschluss6K/yr

Reviews and returns

What reviews say buyers love and hate about Heizkörper

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Haltbarkeit”
3.1%of orders come back
“Nach nicht mal einem halben Jahr defekt”
A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heizkörper questions

Answered from the same tracked data.