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Heizkabel

Fail

Demand is soft, at -79.2% this quarter, so Heizkabel is a Fail.

Flapen Score
47
47 / 100
Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size
€110K/yr274K searches / yr
90-day growth
-79.2%search demand this quarter
Competition
41%top-5 click share · 26 brands · 67 sellers

Flapen Score

Heizkabel against its category

The dotted line is the Baumarkt average. Past it, Heizkabel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heizkabel market on Amazon at a glance

Shoppers on Amazon Germany searched for Heizkabel 274K times last year and spent an estimated €110K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €110K a year.

Searches, last 12 months
274K
Growth, 90 days vs prior 90
-79.2%
Conversion, latest week
1.3%
Market size, estimated
€110Ka year
Peak month
January13.2× the quietest month
Top search term
heizkabel58K searches a year

02 · Price

A sale here is worth €32.31.

Listings sell for €32.31 on average, from €6.03 to €88.37. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €32.31 that is €3K to €8K a year per listing.

Average price
€32.31inside the $15 to $100 sweet spot
Price range
€6.03–€88.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€3K–€8K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 36.5% of listings are out of stock. The average listing ranks #72 within Klempnerarbeiten. It carries 308 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
77%
Out of stock, average day
36.5%
Average rank
#72in Klempnerarbeiten
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
308per listing
Listings tracked
47

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Heizkabel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

67

Top-5 brand share

71%

Top 20: 96%

Top-5 click share

41%

Top 20: 77%

Open market

25%

  • Brand 121%
  • Brand 217%
  • Brand 314%
  • Brand 414%
  • Brand 56%
  • Brand 64%

Demand

Heizkabel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 13.2×

Search terms

Top Heizkabel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heizkabel58K/yr
  • begleitheizung wasserleitung28K/yr
  • heizkabel mit thermostat21K/yr
  • heizdraht10K/yr
  • rohrbegleitheizung23K/yr
  • pflanzenheizung11K/yr
  • begleitheizung16K/yr
  • heizkabel pflanzen15K/yr
  • rohrheizung11K/yr
  • heizband9K/yr

Reviews and returns

What reviews say buyers love and hate about Heizkabel

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “beworben Vs Tatsächliches Produkt”
26%of negative reviews mention “Heizung”
2.8%of orders come back
“Heizt unkontrolliert”
A buyer, on “Heizung”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heizkabel questions

Answered from the same tracked data.