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Heißluftfön Makita

Fail

Demand is soft, at -37.4% this quarter, so Heißluftfön Makita is a Fail.

Flapen Score
42
42 / 100
Ranks 2,349 of 3,232 Baumarkt niches · −7 vs the category median of 49
Market size
€171K/yr61K searches / yr
90-day growth
-37.4%search demand this quarter
Competition
69%top-5 click share · 10 brands · 115 sellers

Flapen Score

Heißluftfön Makita against its category

The dotted line is the Baumarkt average. Past it, Heißluftfön Makita is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heißluftfön Makita market on Amazon at a glance

Shoppers on Amazon Germany searched for Heißluftfön Makita 61K times last year and spent an estimated €171K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €171K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-37.4%
Conversion, latest week
3.7%
Market size, estimated
€171Ka year
Peak month
November2.0× the quietest month
Top search term
makita heißluftfön16K searches a year

02 · Price

A sale here is worth €75.65.

Listings sell for €75.65 on average, from €24.26 to €276.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €75.65 that is €8K to €19K a year per listing.

Average price
€75.65inside the $15 to $100 sweet spot
Price range
€24.26–€276.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€8K–€19K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #369 within Elektrowerkzeuge. It carries 818 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
69%
Out of stock, average day
12.0%
Average rank
#369in Elektrowerkzeuge
Average rating
4.10 starsAmazon Germany average 4.37 stars
Average reviews
818per listing
Listings tracked
16

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Heißluftfön Makita products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

115

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Brand 146%
  • Brand 227%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Heißluftfön Makita search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Heißluftfön Makita search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • makita heißluftfön16K/yr
  • heißluftfön makita12K/yr
  • heißluftpistole makita10K/yr
  • makita heissluftföhn akku 18v15K/yr
  • makita heißluftpistole4K/yr
  • makita akku heißluftfön 18v3K/yr

Reviews and returns

What reviews say buyers love and hate about Heißluftfön Makita

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heißluftfön Makita questions

Answered from the same tracked data.