Hartwachsöl
FailDemand is soft, at -15.8% this quarter, so Hartwachsöl is a Fail.
- Flapen Score
- 49 / 100Ranks 1,497 of 3,232 Baumarkt niches · on the category median49
- Market size
- €254K/yr132K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 38 sellers
Flapen Score
Hartwachsöl against its category
The dotted line is the Baumarkt average. Past it, Hartwachsöl is stronger. Inside it, weaker.
Market
The Hartwachsöl market on Amazon at a glance
Shoppers on Amazon Germany searched for Hartwachsöl 132K times last year and spent an estimated €254K. The top 5 brands take 89% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €254K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 7.9%
- Market size, estimated
- €254Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- hartwachsöl99K searches a year
02 · Price
A sale here is worth €24.42.
Listings sell for €24.42 on average, from €11.97 to €79.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €24.42 that is €12K to €18K a year per listing.
- Average price
- €24.42inside the $15 to $100 sweet spot
- Price range
- €11.97–€79.01
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €12K–€18K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Malerbedarf, Werkzeuge & Tapeten. It carries 2,950 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Malerbedarf, Werkzeuge & Tapeten
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,950per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Hartwachsöl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OLI-NATURA Hartwachsöl - 1L farblos natur - Holzöl für Möbel Treppen Türen & mehr - geprüft Allergikerfreundlich lebensmittelecht-zertifiziert
- Price
- €23.38
- Rating
- 4.6/5
- Reviews
- 8,284
- Age
- 10y ago

OLI-NATURA Hartwachsöl - 0.25L farblos natur - Holzöl für Möbel Treppen Türen & mehr - geprüft Allergikerfreundlich lebensmittelecht-zertifiziert
- Price
- €14.89
- Rating
- 4.6/5
- Reviews
- 8,284
- Age
- 9y ago

Contura Performance Hartwachsöl Farblos Natur Holz-Öl Parkett Treppen Möbel Pflegeöl (250ml.)
- Price
- €12.58
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 7mo ago

Osmo Hartwachs-Öl Original Farblos Seidenmatt 2 50 l - 10300002
- Price
- €79.01
- Rating
- 4.8/5
- Reviews
- 147
- Age
- 7y ago
![Nordicare Hartwachsöl [1L] farblos zur Holz-Pflege I Holzwachs farblos Öl für vielfältige Holzarten I Wachs Holzöl Wachsöl für Holz Holzpflegeöl](https://m.media-amazon.com/images/I/41S7KAEX5FL.jpg)
Nordicare Hartwachsöl [1L] farblos zur Holz-Pflege I Holzwachs farblos Öl für vielfältige Holzarten I Wachs Holzöl Wachsöl für Holz Holzpflegeöl
- Price
- €19.20
- Rating
- 4.4/5
- Reviews
- 904
- Age
- 5y ago
Trending
estimated 90-day click momentum
Contura Performance Hartwachsöl Farblos Natur Holz-Öl Parkett Treppen Möbel Pflegeöl (250ml.)
- Price
- €12.58
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 7mo ago
![Nordicare Holzöl Außenbereich [1L] für Lärche Eiche Teak oder Akazienholz I Holz Öl Außen zum Holzschutz I Holzschutzöl Außen Teaköl für Gartenmöbel Holzpflegeöl Lärchenöl Bangkirai Öl](https://m.media-amazon.com/images/I/5127wt2vSrL.jpg)
Nordicare Holzöl Außenbereich [1L] für Lärche Eiche Teak oder Akazienholz I Holz Öl Außen zum Holzschutz I Holzschutzöl Außen Teaköl für Gartenmöbel Holzpflegeöl Lärchenöl Bangkirai Öl
- Price
- €20.89
- Rating
- 4.5/5
- Reviews
- 3,752
- Age
- 5y ago

Hartwachs-Öl farblos 2 5 L
- Price
- €48.21
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 15y ago

Osmo Hartwachs-Öl Original Farblos Seidenmatt 2 50 l - 10300002
- Price
- €79.01
- Rating
- 4.8/5
- Reviews
- 147
- Age
- 7y ago

Hermann Sachse Hartöl für Esstische Holztische | 250ml Holzöl mit Universaltuch und Schleifmatte Öl für Eiche Nussbaum Akazie Buche zur Pflege im Innenbereich | Arbeitsplattenöl -Basis Leinölfirnis
- Price
- €14.92
- Rating
- 4.6/5
- Reviews
- 6,014
- Age
- 13y ago
Newest
by launch date
Contura Performance Hartwachsöl Farblos Natur Holz-Öl Parkett Treppen Möbel Pflegeöl (250ml.)
- Price
- €12.58
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 7mo ago

Hermann Sachse Hartwachsöl farblos 250ml Holzpflegeöl zur Holz-Pflege vielfältiger Holzarten 2 in einem Wachs und Holzöl für starken Holzschutz
- Price
- €12.44
- Rating
- 4.6/5
- Reviews
- 329
- Age
- 4y ago
![Nordicare Hartwachsöl [500ml] farblos zur Holz-Pflege I Holzwachs farblos Öl für vielfältige Holzarten I Wachs Holzöl Wachsöl für Holz Holzpflegeöl](https://m.media-amazon.com/images/I/41XtS0PelpL.jpg)
Nordicare Hartwachsöl [500ml] farblos zur Holz-Pflege I Holzwachs farblos Öl für vielfältige Holzarten I Wachs Holzöl Wachsöl für Holz Holzpflegeöl
- Price
- €12.50
- Rating
- 4.4/5
- Reviews
- 904
- Age
- 5y ago
![Nordicare Hartwachsöl [1L] farblos zur Holz-Pflege I Holzwachs farblos Öl für vielfältige Holzarten I Wachs Holzöl Wachsöl für Holz Holzpflegeöl](https://m.media-amazon.com/images/I/41S7KAEX5FL.jpg)
Nordicare Hartwachsöl [1L] farblos zur Holz-Pflege I Holzwachs farblos Öl für vielfältige Holzarten I Wachs Holzöl Wachsöl für Holz Holzpflegeöl
- Price
- €19.20
- Rating
- 4.4/5
- Reviews
- 904
- Age
- 5y ago
![Nordicare Holzöl Außenbereich [1L] für Lärche Eiche Teak oder Akazienholz I Holz Öl Außen zum Holzschutz I Holzschutzöl Außen Teaköl für Gartenmöbel Holzpflegeöl Lärchenöl Bangkirai Öl](https://m.media-amazon.com/images/I/5127wt2vSrL.jpg)
Nordicare Holzöl Außenbereich [1L] für Lärche Eiche Teak oder Akazienholz I Holz Öl Außen zum Holzschutz I Holzschutzöl Außen Teaköl für Gartenmöbel Holzpflegeöl Lärchenöl Bangkirai Öl
- Price
- €20.89
- Rating
- 4.5/5
- Reviews
- 3,752
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
38
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
6%
- OLI NATURA Öle & Wachse50%
- Contura12%
- Nordicare11%
- Hermann Sachse11%
- OSMO5%
- CLOU5%
- Open — no brand owns it (2 brands, 6%)
Demand
Hartwachsöl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Hartwachsöl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hartwachsöl99K/yr
- hartwachsöl farblos18K/yr
- hartwachsöl eiche8K/yr
- hartwachsöl außenbereich4K/yr
- hartwachs öl2K/yr
Reviews and returns
What reviews say buyers love and hate about Hartwachsöl
We read the reviews and the return reasons for every product selling here.
“Geruchsarm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hartwachsöl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









