Is Hartbodenreiniger profitable to sell on Amazon Germany?

Flapen scores Hartbodenreiniger 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €640K a year across 34 tracked products. 6 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -20.8% in the last 90 days.

How competitive is the Hartbodenreiniger niche on Amazon Germany?

13 brands and 295 sellers compete in Hartbodenreiniger on Amazon Germany. The top 5 Hartbodenreiniger products take 49% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Hartbodenreiniger?

Hartbodenreiniger buyers on Amazon Germany complain most about Einfache Reinigung, Haltbarkeit, and Preis-Leistungs-Verhältnis. An estimated 3.2% of orders come back.

When does demand for Hartbodenreiniger peak?

Search demand for Hartbodenreiniger on Amazon Germany peaks in Apr–Oct–Nov, and the busiest month runs 4.8× the quietest.

What does it cost to enter the Hartbodenreiniger niche?

Hartbodenreiniger sells for €159.71 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.14 to €319.97. The average product has 1,623 reviews, the count a new listing must catch up to.

Hartbodenreiniger

Fail

Demand is soft, at -20.8% this quarter, so Hartbodenreiniger is a Fail.

Filters High Price

Flapen Score: 44
44 / 100Ranks 2,128 of 3,232 Baumarkt niches · −5 vs the category median of 49
Market size: €640K/yr292K searches / yr
90-day growth: -20.8%search demand this quarter
Competition: 49%top-5 click share · 13 brands · 295 sellers

Flapen Score

Hartbodenreiniger against its category

The dotted line is the Baumarkt average. Past it, Hartbodenreiniger is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Hartbodenreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Hartbodenreiniger 292K times last year and spent an estimated €640K. The top 5 brands take 92% of clicks. Demand peaks in Apr–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €640K a year.

Searches, last 12 months: 292K
Growth, 90 days vs prior 90: -20.8%
Conversion, latest week: 1.4%
Market size, estimated: €640Ka year
Peak month: October4.8× the quietest month
Top search term: kärcher bodenreiniger55K searches a year

02 · Price

A sale here is worth €159.71.

Listings sell for €159.71 on average, from €7.14 to €319.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €159.71 that is €16K to €40K a year per listing.

Average price: €159.71above the $15 to $100 sweet spot
Price range: €7.14–€319.97
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €16K–€40K
Returns: 3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #64 within Elektrowerkzeuge. It carries 1,623 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings: 74%
Prime listings: 97%
Out of stock, average day: 4.9%
Average rank: #64in Elektrowerkzeuge
Average rating: 4.23 starsAmazon Germany average 4.37 stars
Average reviews: 1,623per listing
Listings tracked: 34

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 6Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Hartbodenreiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

295

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

Brand 173%
Brand 28%
Brand 34%
Brand 44%
Brand 53%
Brand 62%
Open — no brand owns it (7 brands, 6%)

Demand

Hartbodenreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 4.8×

Search terms

Top Hartbodenreiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kärcher bodenreiniger55K/yr -8.0%1.8% conv.
hartbodenreiniger50K/yr -22.1%0.6% conv.
kärcher saugwischer22K/yr -9.0%0.9% conv.
akku waschsauger14K/yr -9.5%0.2% conv.
kärcher hartbodenreiniger19K/yr -23.7%1.2% conv.
kärcher fc716K/yr -27.8%1.5% conv.
nass trockensauger mit kabel10K/yr -46.5%0.4% conv.
hizero7K/yr -15.5%0.1% conv.
kärcher wischer9K/yr -32.4%0.5% conv.
kärcher bodenwischer39K/yr -53.6%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Hartbodenreiniger

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Einfache Reinigung”

16%of negative reviews mention “Einfache Reinigung”

3.2%of orders come back

“Putzleistung ungenügend”

A buyer, on “Einfache Reinigung”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Hartbodenreiniger questions

Answered from the same tracked data.

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