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Hansgrohe

Fail

The top 5 brands take 100% of clicks, so Hansgrohe is a Fail.

Flapen Score
43
43 / 100
Ranks 2,253 of 3,232 Baumarkt niches · −6 vs the category median of 49
Market size
€556K/yr522K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
23%top-5 click share · 3 brands · 156 sellers

Flapen Score

Hansgrohe against its category

The dotted line is the Baumarkt average. Past it, Hansgrohe is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hansgrohe market on Amazon at a glance

Shoppers on Amazon Germany searched for Hansgrohe 522K times last year and spent an estimated €556K. All 3 brands take every click. Demand peaks in Jul–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €556K a year.

Searches, last 12 months
522K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
0.7%
Market size, estimated
€556Ka year
Peak month
November2.3× the quietest month
Top search term
hansgrohe172K searches a year

02 · Price

A sale here is worth €163.94.

Listings sell for €163.94 on average, from €11.47 to €823.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €163.94 that is €0 to €16K a year per listing.

Average price
€163.94above the $15 to $100 sweet spot
Price range
€11.47–€823.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€16K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #121 within Küchen- & Badarmaturen. It carries 1,541 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
96%
Out of stock, average day
0.4%
Average rank
#121in Küchen- & Badarmaturen
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,541per listing
Listings tracked
81

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hansgrohe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

3 falling

Sellers

156

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

23%

Top 20: 58%

Open market

0%

  • Brand 168%
  • Brand 230%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Hansgrohe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Hansgrohe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hansgrohe172K/yr
  • grohe169K/yr
  • hansgrohe duscharmatur48K/yr
  • hansgrohe duschsystem45K/yr
  • hans grohe duscharmaturen23K/yr
  • hans grohe24K/yr
  • duscharmatur hansgrohe11K/yr
  • hansgrohe shower set6K/yr
  • hansgrohe shower5K/yr
  • grohe dusche7K/yr

Reviews and returns

What reviews say buyers love and hate about Hansgrohe

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Haltbarkeit”
2.8%of orders come back
“Nach 6 Monaten defekt”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hansgrohe questions

Answered from the same tracked data.