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Handwerker Geschenke

Fail

Shoppers spend an estimated $39K a year here, so Handwerker Geschenke is a Fail.

Flapen Score
35
35 / 100
Ranks 2,918 of 3,232 Baumarkt niches · −14 vs the category median of 49
Market size
€39K/yr300K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
75%top-5 click share · 12 brands · 22 sellers

Flapen Score

Handwerker Geschenke against its category

The dotted line is the Baumarkt average. Past it, Handwerker Geschenke is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handwerker Geschenke market on Amazon at a glance

Shoppers on Amazon Germany searched for Handwerker Geschenke 300K times last year and spent an estimated €39K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
1.1%
Market size, estimated
€39Ka year
Peak month
December7.6× the quietest month
Top search term
handwerker geschenke93K searches a year

02 · Price

A sale here is worth €12.00.

Listings sell for €12.00 on average, from €4.97 to €28.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €12.00 that is €0 to €1K a year per listing.

Average price
€12.00under the $15 to $100 sweet spot
Price range
€4.97–€28.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #216 within Werkzeugaufbewahrung. It carries 2,127 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#216in Werkzeugaufbewahrung
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
2,127per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Handwerker Geschenke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

22

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

20%

  • Brand 145%
  • Brand 29%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Handwerker Geschenke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Search terms

Top Handwerker Geschenke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handwerker geschenke93K/yr
  • handwerker34K/yr
  • handwerk22K/yr
  • handwerker gadget27K/yr
  • werkzeug geschenk18K/yr
  • geschenke für männer werkzeug16K/yr
  • geschenk handwerker12K/yr
  • geschenke für handwerker16K/yr
  • geschenk für handwerker13K/yr
  • werkzeug geschenke für männer18K/yr

Reviews and returns

What reviews say buyers love and hate about Handwerker Geschenke

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“Wirken klein”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Handwerker Geschenke questions

Answered from the same tracked data.