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Handtuchstange Schwarz

Fail

Shoppers spend an estimated $20K a year here, so Handtuchstange Schwarz is a Fail.

Flapen Score
48
48 / 100
Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 49
Market size
€20K/yr87K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
31%top-5 click share · 30 brands · 42 sellers

Flapen Score

Handtuchstange Schwarz against its category

The dotted line is the Baumarkt average. Past it, Handtuchstange Schwarz is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handtuchstange Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Handtuchstange Schwarz 87K times last year and spent an estimated €20K. The top 5 brands take 57% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.3%
Market size, estimated
€20Ka year
Peak month
November1.5× the quietest month
Top search term
handtuchhalter schwarz matt26K searches a year

02 · Price

A sale here is worth €18.19.

Listings sell for €18.19 on average, from €7.71 to €37.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €18.19 that is €0 to €2K a year per listing.

Average price
€18.19inside the $15 to $100 sweet spot
Price range
€7.71–€37.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #97 within Badezimmer-Zubehör. It carries 1,030 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
4.4%
Average rank
#97in Badezimmer-Zubehör
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
1,030per listing
Listings tracked
56

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Handtuchstange Schwarz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

42

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

31%

Top 20: 71%

Open market

38%

  • Brand 127%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Handtuchstange Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Handtuchstange Schwarz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handtuchhalter schwarz matt26K/yr
  • handtuchstange schwarz24K/yr
  • handtuchhalter wand schwarz19K/yr
  • handtuchhalter schwarz wand9K/yr
  • handtuchstange ohne bohren schwarz7K/yr
  • handtuchhalter schwarz mit bohren2K/yr

Reviews and returns

What reviews say buyers love and hate about Handtuchstange Schwarz

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Haftung/Klebrigkeit”
2.3%of orders come back
“Verklebung in meinem Fall nicht”
A buyer, on “Haftung/Klebrigkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Handtuchstange Schwarz questions

Answered from the same tracked data.