Skip to content

Handtuchregal

Fail

Shoppers spend an estimated $31K a year here, so Handtuchregal is a Fail.

Flapen Score
47
47 / 100
Ranks 1,758 of 3,232 Baumarkt niches · −2 vs the category median of 49
Market size
€31K/yr199K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
41%top-5 click share · 37 brands · 55 sellers

Flapen Score

Handtuchregal against its category

The dotted line is the Baumarkt average. Past it, Handtuchregal is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handtuchregal market on Amazon at a glance

Shoppers on Amazon Germany searched for Handtuchregal 199K times last year and spent an estimated €31K. The top 5 brands take 46% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
0.8%
Market size, estimated
€31Ka year
Peak month
January1.6× the quietest month
Top search term
handtuchregal43K searches a year

02 · Price

A sale here is worth €20.83.

Listings sell for €20.83 on average, from €12.41 to €29.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €20.83 that is €0 to €2K a year per listing.

Average price
€20.83inside the $15 to $100 sweet spot
Price range
€12.41–€29.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #209 within Badezimmer-Zubehör. It carries 896 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
83%
Out of stock, average day
19.5%
Average rank
#209in Badezimmer-Zubehör
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
896per listing
Listings tracked
47

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Handtuchregal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

37 falling

Sellers

55

Top-5 brand share

46%

Top 20: 85%

Top-5 click share

41%

Top 20: 77%

Open market

48%

  • Brand 111%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Handtuchregal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Handtuchregal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handtuchregal43K/yr
  • handtuchregal badezimmer33K/yr
  • handtuch aufbewahrung bad19K/yr
  • handtuch regal19K/yr
  • handtuchaufbewahrung bad13K/yr
  • handtuchregal ohne bohren15K/yr
  • handtuch regal badezimmer13K/yr
  • handtuch organizer9K/yr
  • handtuch aufbewahrung9K/yr
  • regal für handtücher6K/yr

Reviews and returns

What reviews say buyers love and hate about Handtuchregal

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Montage/Installation”
13%of negative reviews mention “Gesamtgröße”
3.1%of orders come back
“Leider zu groß für mein Bad”
A buyer, on “Gesamtgröße”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Handtuchregal questions

Answered from the same tracked data.