Skip to content
53

handtuchhalter schwarz matt

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a small market ($50K/yr) keeps it on the watch list.

Market size 13Growth 19Conversion 19Competition 96Returns 52Price range 84Avg price 89Brand share 96Review moat 67Quality gap 48

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Avg price

Great€20.58

avg listing price — sweet spot $15–$100

Price range

Great€6.90–€64.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good824.61

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad€50K

€50K/yr · 160K searches

According to Flapen's Amazon Germany niche tracking, handtuchhalter schwarz matt is a €50K/yr Amazon Germany market (160K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

handtuchhalter schwarz matt market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€62K–€82K
units × avg price
Conversion rate
1.5%
Avg BSR
#160
Page quality
0%
Prime
95%
Sponsored
97%
Out of stock
3.0%
Avg brand age
44 months
Avg seller age
181 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

70 falling

Sellers

114

Top-5 brand share

35%

Top 20: 69%

Top-5 click share

16%

Top 20: 37%

Open market

65%

  • ZUNTO9%
  • JS7%
  • SAYAYO5%
  • JIAPAIDUO5%
  • Designfabrik Hamburg4%
  • BGL4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top handtuchhalter schwarz matt search terms

  • handtuchhalter chrom26K/yr
  • handtuchhalter mit bohren17K/yr
  • handtuchhalter wandmontage13K/yr
  • handtuchhalter doppelt10K/yr
  • duschtuchhalter10K/yr
  • handtuchhalter schwenkbar11K/yr
  • handtuchhalter 30 cm8K/yr
  • handtuchstange edelstahl5K/yr
  • handtuchhalter waschtisch8K/yr
  • duschhandtuchhalter8K/yr
All search terms

Top handtuchhalter schwarz matt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%€5032%€1K3%€2K4%€2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about handtuchhalter schwarz matt

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Produkt”

Stärke11%

“Solide”

Montage/Installation11%

“Installation super einfach”

Haftung/Klebrigkeit9%

“Hält”

beworben Vs Tatsächliches Produkt7%

“Erwartungen zu 100% erfüllt”

Design insgesamt6%

“Super Design”

Preis-Leistungs-Verhältnis6%

“Super Preis/Leistung”

Benutzerfreundlichkeit5%

“Easy”

Gesamtgröße4%

“Passt”

Haltbarkeit4%

“lässt sich im Alltag gut nutzen.”

What buyers complain about

Haltbarkeit17%

“hält Null”

Haftung/Klebrigkeit16%

“Klebefläche abgelöst nach 1 Jahr”

Qualität insgesamt13%

“Qualitätsprobleme”

Gesamtgröße6%

“Mittlerweile ist sie so locker, dass der Arm in einem Winkel runter hängt, dass kein Handtuch mehr darauf hält”

Montage5%

“Schiefe Halterung und Teile nicht komplett”

Stärke4%

“Material viel zu dünn”

Materialqualität3%

“Schlechtes Material”

Montage/Installation3%

“Probleme mit der anbringung”

Funktionalität insgesamt2%

“Hält nicht was es verspricht”

Benutzerfreundlichkeit2%

“Das kann durchaus etwas tricky sein”

Top return reasons

Gesamtgröße54%
Haftung/Klebrigkeit8%
Qualität insgesamt5%
Defekt Material/Teile4%
Montage4%
Farbe3%
Materialqualität2%
beworben Vs Tatsächliches Produkt2%
Add-Ons/Anhänge2%
Funktionalität insgesamt2%

Common questions

Is handtuchhalter schwarz matt profitable to sell on Amazon Germany?
The niche generates €50K/yr across 147 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the handtuchhalter schwarz matt niche?
70 brands and 114 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in handtuchhalter schwarz matt?
Top complaints mined from reviews: Haltbarkeit, Haftung/Klebrigkeit, Qualität insgesamt. The return rate is 2.9%.
When does demand for handtuchhalter schwarz matt peak?
Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the handtuchhalter schwarz matt niche?
Listings span €6.90–€64.14; the average listing price is €20.58 (sweet spot $15–$100). The average incumbent carries 825 reviews — the moat a new listing must climb.