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Handtuchhalter

Maybe

Shoppers spend an estimated $1.4M a year here. But demand is soft, at -17.0% this quarter, so Handtuchhalter is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 3,232 Baumarkt niches · +10 vs the category median of 49
Market size
€1.4M/yr3.7M searches / yr
90-day growth
-17.0%search demand this quarter
Competition
42%top-5 click share · 25 brands · 34 sellers

Flapen Score

Handtuchhalter against its category

The dotted line is the Baumarkt average. Past it, Handtuchhalter is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handtuchhalter market on Amazon at a glance

Shoppers on Amazon Germany searched for Handtuchhalter 3.7M times last year and spent an estimated €1.4M. The top 5 brands take 58% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.4M a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
2.5%
Market size, estimated
€1.4Ma year
Peak month
November1.5× the quietest month
Top search term
handtuchhalter ohne bohren1.4M searches a year

02 · Price

A sale here is worth €15.41.

Listings sell for €15.41 on average, from €5.15 to €30.23. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At €15.41 that is €15K to €19K a year per listing.

Average price
€15.41inside the $15 to $100 sweet spot
Price range
€5.15–€30.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
1,000–1,250
Revenue per listing a year
€15K–€19K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #29 within Badezimmer-Zubehör. It carries 1,350 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
2.1%
Average rank
#29in Badezimmer-Zubehör
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
1,350per listing
Listings tracked
42

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Handtuchhalter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 falling

Sellers

34

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

42%

Top 20: 78%

Open market

34%

  • Brand 119%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Handtuchhalter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Handtuchhalter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handtuchhalter ohne bohren1.4M/yr
  • handtuchhalter1.1M/yr
  • handtuchhalter wand256K/yr
  • handtuchhalter schwarz278K/yr
  • handtuchhalter bad91K/yr
  • handtuchhalter ohne bohren schwarz102K/yr
  • handtuchstange61K/yr
  • handtuchstange ohne bohren57K/yr
  • towel holder36K/yr
  • handtuchhalter badezimmer54K/yr

Reviews and returns

What reviews say buyers love and hate about Handtuchhalter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Haftung/Klebrigkeit”
1.7%of orders come back
“Verklebung in meinem Fall nicht”
A buyer, on “Haftung/Klebrigkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Handtuchhalter questions

Answered from the same tracked data.