Is Handbohrer profitable to sell on Amazon Germany?

Flapen scores Handbohrer 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €80K a year across 22 tracked products. Search demand grew -19.2% in the last 90 days.

How competitive is the Handbohrer niche on Amazon Germany?

20 brands and 59 sellers compete in Handbohrer on Amazon Germany. The top 5 Handbohrer products take 58% of clicks, and the top 5 brands take 63%.

What do buyers complain about in Handbohrer?

Handbohrer buyers on Amazon Germany complain most about Qualität insgesamt, beworben Vs Tatsächliches Produkt, and Materialqualität. An estimated 1.7% of orders come back.

When does demand for Handbohrer peak?

Search demand for Handbohrer on Amazon Germany peaks in Oct, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Handbohrer niche?

Handbohrer sells for €10.39 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.48 to €21.38. The average product has 826 reviews, the count a new listing must catch up to.

Handbohrer

Fail

Demand is soft, at -19.2% this quarter, so Handbohrer is a Fail.

Filters Low Review Barrier

Flapen Score: 48
48 / 100Ranks 1,630 of 3,232 Baumarkt niches · −1 vs the category median of 49
Market size: €80K/yr149K searches / yr
90-day growth: -19.2%search demand this quarter
Competition: 58%top-5 click share · 20 brands · 59 sellers

Flapen Score

Handbohrer against its category

The dotted line is the Baumarkt average. Past it, Handbohrer is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Handbohrer market on Amazon at a glance

Shoppers on Amazon Germany searched for Handbohrer 149K times last year and spent an estimated €80K. The top 5 brands take 63% of clicks. Demand peaks in Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months: 149K
Growth, 90 days vs prior 90: -19.2%
Conversion, latest week: 5.2%
Market size, estimated: €80Ka year
Peak month: October1.5× the quietest month
Top search term: handbohrer83K searches a year

02 · Price

A sale here is worth €10.39.

Listings sell for €10.39 on average, from €4.48 to €21.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €10.39 that is €1K to €3K a year per listing.

Average price: €10.39under the $15 to $100 sweet spot
Price range: €4.48–€21.38
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #71 within Handbohrer. It carries 826 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 100%
Out of stock, average day: 8.3%
Average rank: #71in Handbohrer
Average rating: 4.22 starsAmazon Germany average 4.37 stars
Average reviews: 826per listing
Listings tracked: 22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 45 months

Products

Top Handbohrer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

32%

Brand 126%
Brand 213%
Brand 310%
Brand 48%
Brand 56%
Brand 65%

Demand

Handbohrer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct · busiest ÷ quietest = 1.5×

Search terms

Top Handbohrer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

handbohrer83K/yr -16.3%4.0% conv.
handbohrer holz23K/yr -21.4%5.1% conv.
handbohrmaschine16K/yr -11.6%0.8% conv.
hand drill7K/yr -11.1%2.3% conv.
handbohrer modellbau8K/yr -47.3%7.8% conv.
modellbau bohrer5K/yr -35.7%5.2% conv.
mini handbohrer5K/yr -9.9%3.7% conv.
drillbohrer3K/yr -17.1%1.6% conv.

Reviews and returns

What reviews say buyers love and hate about Handbohrer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”

19%of negative reviews mention “Qualität insgesamt”

1.7%of orders come back

“Müll”

A buyer, on “Qualität insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Handbohrer questions

Answered from the same tracked data.

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