Halloween Deko
PassHalloween Deko scores 65 out of 100, a Pass. Shoppers spend an estimated $233K a year here, search demand grew +34.0% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 3,232 Baumarkt niches · +16 vs the category median of 4965
- Market size
- €233K/yr7.0M searches / yr
- 90-day growth
- +34.0%search demand this quarter
- Competition
- 37%top-5 click share · 45 brands · 152 sellers
Flapen Score
Halloween Deko against its category
The dotted line is the Baumarkt average. Past it, Halloween Deko is stronger. Inside it, weaker.
Market
The Halloween Deko market on Amazon at a glance
Shoppers on Amazon Germany searched for Halloween Deko 7.0M times last year and spent an estimated €233K. The top 5 brands take 44% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 7.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €233K a year.
- Searches, last 12 months
- 7.0M
- Growth, 90 days vs prior 90
- +34.0%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €233Ka year
- Peak month
- October86.2× the quietest month
- Top search term
- halloween2.5M searches a year
02 · Price
A sale here is worth €14.45.
Listings sell for €14.45 on average, from €3.26 to €66.95. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 750 to 1,000 of them. At €14.45 that is €11K to €14K a year per listing.
- Average price
- €14.45under the $15 to $100 sweet spot
- Price range
- €3.26–€66.95
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €11K–€14K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 36.0% of listings are out of stock. The average listing ranks #1,847 within Malerbedarf, Werkzeuge & Tapeten. It carries 220 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 90%
- Out of stock, average day
- 36.0%
- Average rank
- #1,847in Malerbedarf, Werkzeuge & Tapeten
- Average rating
- 4.35 starsAmazon Germany average 4.37 stars
- Average reviews
- 220per listing
- Listings tracked
- 52
04 · Newcomers
1 of last year's 24 launches cleared the first-year sales bar.
24 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 24
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Halloween Deko products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
45 falling
Sellers
152
Top-5 brand share
44%
Top 20: 77%
Top-5 click share
37%
Top 20: 68%
Open market
53%
- Brand 112%
- Brand 211%
- Brand 39%
- Brand 47%
- Brand 54%
- Brand 63%
Demand
Halloween Deko search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 86.2×
Search terms
Top Halloween Deko search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- halloween2.5M/yr
- halloween deko2.8M/yr
- halloween deko outdoor889K/yr
- hallowee112K/yr
- helloween234K/yr
- horror deko27K/yr
- halloween deko garten76K/yr
- deko halloween64K/yr
- halloween dekoration21K/yr
- halloween party33K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Deko
We read the reviews and the return reasons for every product selling here.
“Kleinere Packung wäre wünschendwert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Schwengelpumpe Ersatzteile
€36K/yr+143.8%
Pfostenkappen 9x9
€69K/yr+130.3%
Steinheber
€120K/yr+72.4%
Erdbohrer
€465K/yr+47.2%
Teichfolienkleber
€46K/yr+98.6%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Deko questions
Answered from the same tracked data.