Haken

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €484K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+0.6%

Conversion, latest week

3.3%

Market size, estimated

€484Ka year

Peak month

November2.0× the quietest month

Top search term

haken359K searches a year

Listings sell for €8.20 on average, from €2.01 to €29.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At €8.20 that is €6K to €8K a year per listing.

Average price

€8.20under the $15 to $100 sweet spot

Price range

€2.01–€29.02

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

€6K–€8K

Returns

1.2%of orders · Amazon Germany median 1.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #30 within Haken. It carries 1,111 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#30in Haken

Average rating

4.61 starsAmazon Germany average 4.37 stars

Average reviews

1,111per listing

Listings tracked

79

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months