- Flapen Score
- 40 / 100Ranks 2,548 of 3,232 Baumarkt niches · −9 vs the category median of 4940
- Market size
- €58K/yr57K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 27%top-5 click share · 7 brands · 103 sellers
Flapen Score
Hager against its category
The dotted line is the Baumarkt average. Past it, Hager is stronger. Inside it, weaker.
Market
The Hager market on Amazon at a glance
Shoppers on Amazon Germany searched for Hager 57K times last year and spent an estimated €58K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- €58Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- hager49K searches a year
02 · Price
A sale here is worth €127.42.
Listings sell for €127.42 on average, from €0.94 to €799.18. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €127.42 that is €0 to €13K a year per listing.
- Average price
- €127.42above the $15 to $100 sweet spot
- Price range
- €0.94–€799.18
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€13K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #551 within Anschlussklemmen & Kits. It carries 362 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 53%
- Out of stock, average day
- 0.5%
- Average rank
- #551in Anschlussklemmen & Kits
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 362per listing
- Listings tracked
- 51
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Hager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
7 falling
Sellers
103
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
27%
Top 20: 73%
Open market
2%
- Brand 166%
- Brand 213%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Hager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Hager
We read the reviews and the return reasons for every product selling here.
“Teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hager questions
Answered from the same tracked data.