hager
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Great361.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good€127.42avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€58K€58K/yr · 57K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-25.6%90-day search growth — must beat 0% to launch
Price range
Bad€0.94–€799.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, hager is a €58K/yr Amazon Germany market (57K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
hager market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- €96K–€127K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #551
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 45%
- Out of stock
- 0.5%
- Avg brand age
- 62 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
103
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
27%
Top 20: 73%
Open market
2%
- Hager66%
- GRENDA-HAMMER13%
- Busch-Jaeger6%
- Pollmann Elektrotechnik5%
- RSE5%
- WITTKOWARE3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top hager products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hager KCF668L Phasenschiene 3+N 3-reih.links vertikal
Busch-Jaeger€33.074.8★221 rev
Leitungsschutzschalter 16A MBS116 QuickConnect 1-polig 6kA B-Charakt.
Hager€2.424.8★1,480 rev
Hager Komplettschrank ZB322P15 Aufputz Lieferumfang 1 Stück
Hager€370.203.9★30 rev
Pollmann Hauptleitungs Abzweigklemme 5 polig für Hutschiene - Strom Verteiler mit VDE Braun / Grün / Schwarz / Blau / Grau Kunststoff
Pollmann Elektrotechnik€12.094.8★4,050 rev
grenda-hammer FI Schutzschalter Set Hager 40A 30mA 4-polig 3P+N mit 8x B16A Sicherungsautomat 6kA FI LS Paket für Unterverteilung Schaltschrank DIN Hutschiene inkl. Kammschiene
GRENDA-HAMMER€108.214.3★29 rev
Newest
by launch dategrenda-hammer FI Schutzschalter Set Hager 40A 30mA 4-polig 3P+N mit 8x B16A Sicherungsautomat 6kA FI LS Paket für Unterverteilung Schaltschrank DIN Hutschiene inkl. Kammschiene
GRENDA-HAMMER€108.2129 rev
Hager SH363N Hauptschalter 63A 3-polig für Hutschiene Ausschalter 400V AC Kompaktschalter für Unterverteilung Hauptverteilung Schaltschrank DIN-Schiene 35mm 3x63 Ampere
GRENDA-HAMMER€24.9567 rev
RSE Unterverteilung verdrahtet Sicherungskasten Unterputz Aufputz Hohlwand mit Hager Sicherungen und Hager Leerverteiler Unterputz 3-reihig VU36NC mit Überspannungsschutz
RSE€325.634 rev
Hager HIM406 Lastumschalter 63A 4-polig 3P+N für Hutschiene 35mm Umschalter mit Sicherheitstrennung I-0-II Lasttrennschalter 400V AC 41kW nach DIN EN 60947-3 8TE Modulgerät
GRENDA-HAMMER€174.678 rev
Hager ZB332P25 Komplettschrank Aufputz Inhalt 1St.
Hager€651.772 rev
Trending
90-day click momentum
Hager Leitungsschutzschalter MBN116 1polig 16A 2 Stueck
Hager€7.864.8★
Hager Mcs113 C-Type 1P 1 Module (S) Circuit Breaker Circuit Breakers (50/60 Hz -25 60 C -25 80 C)
Hager€9.304.6★
Hager SH363N Hauptschalter 63A 3-polig für Hutschiene Ausschalter 400V AC Kompaktschalter für Unterverteilung Hauptverteilung Schaltschrank DIN-Schiene 35mm 3x63 Ampere
GRENDA-HAMMER€24.954.5★
Hager Aufputz Verteiler Volta VA36CN 3-reihig mit Tür VA36T Verteilerkasten IP30
Hager€63.494.8★
Hager LSN503 3P 32A 400V L38 3M Weiß
Hager€18.284.6★
What buyers say about hager
What buyers praise and complain about, mined from review topics.What buyers love
“Absolut super Produkt”
“Produkt entspricht voll der Beschreibung”
“Passt perfekt”
“Standard Produkt zum guten Preis”
“Einfache Handhabung sitzt perfekt auf der Hutschiene”
“Fingerschutz gewährleistet”
“Stabil und tut was es soll”
“Hochwertige Verarbeitung”
“Sichert”
“einfach zu installieren”
What buyers complain about
“Teuer”
“Mal Top dann Flop”
“Fehlkonstruktion”
“Fehlkonstruktion”
“sind nicht schwarz”
“Etwas klein”
“Produkt entspricht nicht der Abbildung”
“Als Einzelanwendung ok. 3 Phasenschiene halten nicht, habe verschiedene probiert bekomme sie aber nicht richtig angezogen. Ich konnte sie jedesmal rausziehen.”
“gebrauchte Wahre”
“Klemmen mangelhaft”
Top return reasons
Common questions
- Is hager profitable to sell on Amazon Germany?
- The niche generates €58K/yr across 51 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the hager niche?
- 7 brands and 103 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in hager?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Montage/Installation. The return rate is 0.6%.
- When does demand for hager peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the hager niche?
- Listings span €0.94–€799.18; the average listing price is €127.42 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.