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Gummihammer

Maybe

An estimated 0.7% of orders come back. But the top 5 products take 73% of clicks, so Gummihammer is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 3,232 Baumarkt niches · +5 vs the category median of 49
Market size
€352K/yr287K searches / yr
90-day growth
+44.2%search demand this quarter
Competition
73%top-5 click share · 11 brands · 78 sellers

Flapen Score

Gummihammer against its category

The dotted line is the Baumarkt average. Past it, Gummihammer is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gummihammer market on Amazon at a glance

Shoppers on Amazon Germany searched for Gummihammer 287K times last year and spent an estimated €352K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €352K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
+44.2%
Conversion, latest week
11.6%
Market size, estimated
€352Ka year
Peak month
May2.2× the quietest month
Top search term
gummihammer238K searches a year

02 · Price

A sale here is worth €10.52.

Listings sell for €10.52 on average, from €4.04 to €31.32. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €10.52 that is €11K to €13K a year per listing.

Average price
€10.52under the $15 to $100 sweet spot
Price range
€4.04–€31.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
€11K–€13K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #8 within Hämmer & Holzhämmer. It carries 2,003 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#8in Hämmer & Holzhämmer
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,003per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Gummihammer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

78

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

11%

  • Brand 126%
  • Brand 225%
  • Brand 321%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 11%)

Demand

Gummihammer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Gummihammer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gummihammer238K/yr
  • gummi hammer16K/yr
  • gummihammer klein17K/yr
  • rubber mallet3K/yr
  • rubber hammer3K/yr
  • kleiner gummihammer3K/yr
  • hammer gummi3K/yr
  • mallet3K/yr

Reviews and returns

What reviews say buyers love and hate about Gummihammer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gummihammer questions

Answered from the same tracked data.