Is Grohe profitable to sell on Amazon Germany?

Flapen scores Grohe 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €918K a year across 34 tracked products. Search demand grew -20.8% in the last 90 days.

How competitive is the Grohe niche on Amazon Germany?

3 brands and 121 sellers compete in Grohe on Amazon Germany. The top 5 Grohe products take 51% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Grohe?

Grohe buyers on Amazon Germany complain most about Auslaufsicher, Qualität insgesamt, and Haltbarkeit. An estimated 3.3% of orders come back.

When does demand for Grohe peak?

Search demand for Grohe on Amazon Germany peaks in Jan, and the busiest month runs 2.5× the quietest.

What does it cost to enter the Grohe niche?

Grohe sells for €177.33 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €40.78 to €775.81. The average product has 862 reviews, the count a new listing must catch up to.

Grohe

Fail

The top 5 brands take 100% of clicks, so Grohe is a Fail.

Filters High Price

Flapen Score: 42
42 / 100Ranks 2,349 of 3,232 Baumarkt niches · −7 vs the category median of 49
Market size: €918K/yr260K searches / yr
90-day growth: -20.8%search demand this quarter
Competition: 51%top-5 click share · 3 brands · 121 sellers

Flapen Score

Grohe against its category

The dotted line is the Baumarkt average. Past it, Grohe is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Grohe market on Amazon at a glance

Shoppers on Amazon Germany searched for Grohe 260K times last year and spent an estimated €918K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €918K a year.

Searches, last 12 months: 260K
Growth, 90 days vs prior 90: -20.8%
Conversion, latest week: 2.0%
Market size, estimated: €918Ka year
Peak month: January2.5× the quietest month
Top search term: grohe duscharmaturen127K searches a year

02 · Price

A sale here is worth €177.33.

Listings sell for €177.33 on average, from €40.78 to €775.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €177.33 that is €0 to €18K a year per listing.

Average price: €177.33above the $15 to $100 sweet spot
Price range: €40.78–€775.81
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€18K
Returns: 3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #110 within Küchen- & Badarmaturen. It carries 862 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 97%
Out of stock, average day: 2.7%
Average rank: #110in Küchen- & Badarmaturen
Average rating: 4.39 starsAmazon Germany average 4.37 stars
Average reviews: 862per listing
Listings tracked: 34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Grohe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

121

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

Brand 188%
Brand 212%
Brand 31%
Open — no brand owns it (0%)

Demand

Grohe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 2.5×

Search terms

Top Grohe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

grohe duscharmaturen127K/yr -11.8%1.7% conv.
duscharmatur grohe44K/yr -37.4%1.8% conv.
grohe duschsystem42K/yr -37.0%0.5% conv.
grohe duscharmatur29K/yr -29.8%1.2% conv.
grohe shower set6K/yr +22.2%0.3% conv.
grohe shower5K/yr +8.8%0.0% conv.
grohe dusche komplettset5K/yr -6.3%0.7% conv.
grohe armatur dusche3K/yr +35.7%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Grohe

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”

15%of negative reviews mention “Auslaufsicher”

3.3%of orders come back

“undicht”

A buyer, on “Auslaufsicher”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Grohe questions

Answered from the same tracked data.

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