- Flapen Score
- 31 / 100Ranks 3,101 of 3,232 Baumarkt niches · −18 vs the category median of 4931
- Market size
- €95K/yr360K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 82%top-5 click share · 3 brands · 30 sellers
Flapen Score
Google Nest against its category
The dotted line is the Baumarkt average. Past it, Google Nest is stronger. Inside it, weaker.
Market
The Google Nest market on Amazon at a glance
Shoppers on Amazon Germany searched for Google Nest 360K times last year and spent an estimated €95K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.
- Searches, last 12 months
- 360K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €95Ka year
- Top search term
- google nest143K searches a year
02 · Price
A sale here is worth €82.46.
Listings sell for €82.46 on average, from €7.08 to €181.29. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €82.46 that is €0 to €8K a year per listing.
- Average price
- €82.46inside the $15 to $100 sweet spot
- Price range
- €7.08–€181.29
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€8K
- Returns
- 2.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #307 within Automatisierungsgeräte für Zuhause. It carries 1,108 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 91%
- Out of stock, average day
- 5.9%
- Average rank
- #307in Automatisierungsgeräte für Zuhause
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,108per listing
- Listings tracked
- 11
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Google Nest products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 194%
- Brand 24%
- Brand 33%
Demand
Google Nest search demand
Weekly searches over the year. Pick a range.
Search terms
Top Google Nest search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- google nest143K/yr
- google home113K/yr
- google nest audio22K/yr
- nest23K/yr
- google assistant19K/yr
- google smart home9K/yr
- google home geräte18K/yr
- nest audio4K/yr
- hey google4K/yr
- google home nest5K/yr
Reviews and returns
What reviews say buyers love and hate about Google Nest
We read the reviews and the return reasons for every product selling here.
“WLAN Verbindung sehr unbeständig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Google Nest questions
Answered from the same tracked data.









