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Google Nest

Fail

The top 5 brands take 100% of clicks, so Google Nest is a Fail.

Flapen Score
31
31 / 100
Ranks 3,101 of 3,232 Baumarkt niches · −18 vs the category median of 49
Market size
€95K/yr360K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
82%top-5 click share · 3 brands · 30 sellers

Flapen Score

Google Nest against its category

The dotted line is the Baumarkt average. Past it, Google Nest is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Google Nest market on Amazon at a glance

Shoppers on Amazon Germany searched for Google Nest 360K times last year and spent an estimated €95K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
0.3%
Market size, estimated
€95Ka year
Top search term
google nest143K searches a year

02 · Price

A sale here is worth €82.46.

Listings sell for €82.46 on average, from €7.08 to €181.29. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €82.46 that is €0 to €8K a year per listing.

Average price
€82.46inside the $15 to $100 sweet spot
Price range
€7.08–€181.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #307 within Automatisierungsgeräte für Zuhause. It carries 1,108 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
91%
Out of stock, average day
5.9%
Average rank
#307in Automatisierungsgeräte für Zuhause
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
1,108per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Google Nest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 24%
  • Brand 33%

Demand

Google Nest search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Google Nest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • google nest143K/yr
  • google home113K/yr
  • google nest audio22K/yr
  • nest23K/yr
  • google assistant19K/yr
  • google smart home9K/yr
  • google home geräte18K/yr
  • nest audio4K/yr
  • hey google4K/yr
  • google home nest5K/yr

Reviews and returns

What reviews say buyers love and hate about Google Nest

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Helligkeit/Glanz/Glühen”
14%of negative reviews mention “Konnektivität – insgesamt”
2.8%of orders come back
“WLAN Verbindung sehr unbeständig”
A buyer, on “Konnektivität – insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Google Nest questions

Answered from the same tracked data.