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Gira Steckdose

Fail

The top 5 brands take 100% of clicks, so Gira Steckdose is a Fail.

Flapen Score
44
44 / 100
Ranks 2,128 of 3,232 Baumarkt niches · −5 vs the category median of 49
Market size
€127K/yr147K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
52%top-5 click share · 3 brands · 32 sellers

Flapen Score

Gira Steckdose against its category

The dotted line is the Baumarkt average. Past it, Gira Steckdose is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gira Steckdose market on Amazon at a glance

Shoppers on Amazon Germany searched for Gira Steckdose 147K times last year and spent an estimated €127K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €127K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
4.2%
Market size, estimated
€127Ka year
Peak month
November1.6× the quietest month
Top search term
gira steckdose88K searches a year

02 · Price

A sale here is worth €20.81.

Listings sell for €20.81 on average, from €3.03 to €82.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At €20.81 that is €26K to €31K a year per listing.

Average price
€20.81inside the $15 to $100 sweet spot
Price range
€3.03–€82.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
€26K–€31K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #380 within Schutzkontaktstecker & -steckdosen. It carries 279 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
52%
Out of stock, average day
0.0%
Average rank
#380in Schutzkontaktstecker & -steckdosen
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
279per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Gira Steckdose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

0%

  • Brand 152%
  • Brand 238%
  • Brand 39%

Demand

Gira Steckdose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Gira Steckdose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gira steckdose88K/yr
  • gira steckdose 5514K/yr
  • gira steckdosen13K/yr
  • steckdose gira9K/yr
  • gira system 55 steckdose13K/yr
  • steckdosen gira6K/yr
  • gira 55 steckdose5K/yr

Reviews and returns

What reviews say buyers love and hate about Gira Steckdose

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“ein klein wenig zu teuer”
A buyer, on “Preis-Leistungs-Verhältnis”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gira Steckdose questions

Answered from the same tracked data.