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Gira Dimmer

Fail

Demand is soft, at -55.9% this quarter, so Gira Dimmer is a Fail.

Flapen Score
32
32 / 100
Ranks 3,066 of 3,232 Baumarkt niches · −17 vs the category median of 49
Market size
€11K/yr23K searches / yr
90-day growth
-55.9%search demand this quarter
Competition
62%top-5 click share · 10 brands · 51 sellers

Flapen Score

Gira Dimmer against its category

The dotted line is the Baumarkt average. Past it, Gira Dimmer is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gira Dimmer market on Amazon at a glance

Shoppers on Amazon Germany searched for Gira Dimmer 23K times last year and spent an estimated €11K. The top 5 brands take 91% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-55.9%
Conversion, latest week
1.3%
Market size, estimated
€11Ka year
Top search term
gira dimmer12K searches a year

02 · Price

A sale here is worth €37.65.

Listings sell for €37.65 on average, from €3.52 to €93.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €37.65 that is €0 to €4K a year per listing.

Average price
€37.65inside the $15 to $100 sweet spot
Price range
€3.52–€93.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
5.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #2,264 within Schalter & Dimmer. It carries 216 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
59%
Out of stock, average day
2.0%
Average rank
#2,264in Schalter & Dimmer
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
216per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Gira Dimmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

51

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

7%

  • Brand 154%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Gira Dimmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400JanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.9× · 6 of 12 months tracked

Search terms

Top Gira Dimmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gira dimmer12K/yr
  • gira dimmer system 557K/yr
  • gira led dimmer3K/yr
  • gira dimmer led2K/yr

Reviews and returns

What reviews say buyers love and hate about Gira Dimmer

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Helligkeit/Glanz/Glühen”
5.3%of orders come back
“kein guter Dimmer für LED Lampen”
A buyer, on “Helligkeit/Glanz/Glühen”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gira Dimmer questions

Answered from the same tracked data.