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55

gips

Worth a look

Shows low returns (0.2%), but soft demand (-40.2% this quarter) keeps it on the watch list.

Market size 51Growth 5Conversion 69Competition 73Returns 99Price range 63Avg price 70Brand share 64Review moat 45Quality gap 37

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€14.37

avg listing price — sweet spot $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Price range

Good€2.26–€36.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€306K

€306K/yr · 337K searches

Review moat

Okay1,953.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-40.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, gips is a €306K/yr Amazon Germany market (337K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

gips market data

Units sold / yr
20K–25K
avg 500–750/product
Revenue / yr
€287K–€359K
units × avg price
Conversion rate
6.3%
Avg BSR
#80
Page quality
0%
Prime
66%
Sponsored
72%
Out of stock
6.0%
Avg brand age
38 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

64

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

41%

Top 20: 88%

Open market

24%

  • Rayher17%
  • GLOREX16%
  • work'n'life14%
  • kupi10%
  • Madame Castella9%
  • Weber9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.2% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.9×

Top gips search terms

  • gips92K/yr
  • rayher43K/yr
  • gibs20K/yr
  • jesin gießpulver13K/yr
  • gips gießen31K/yr
  • modelliergips12K/yr
  • rayher gießpulver20K/yr
  • gipspulver10K/yr
  • bastelgips zum gießen11K/yr
  • bastelgips9K/yr
All search terms

Top gips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€9K6%€18K9%€28K12%€37K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about gips

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Produkt”

Benutzerfreundlichkeit19%

“Easy in der Handhabung”

Farbe14%

“Super weiße gips”

Preis-Leistungs-Verhältnis6%

“Preis/Leistung super”

beworben Vs Tatsächliches Produkt5%

“Hält alle Versprechen”

Materialqualität5%

“Top Material”

Effizienz3%

“das hat super funktioniert, bin sehr zufrieden”

schnelltrocknend2%

“gute Verarbeitung schnelle Trockenzeit”

Weiches Gefühl2%

“Traumhaft glatte Ergebnisse”

Gesamtgröße1%

“Passt”

What buyers complain about

Farbe20%

“Farbe passt nicht ganz”

Preis-Leistungs-Verhältnis9%

“Schade ums Geld”

Qualität insgesamt8%

“Billiges Produkt mit deutlichen Mankos”

Benutzerfreundlichkeit5%

“Mischverhältnis sehr schwierig zu eruieren”

Feucht/Trocken4%

“Bei mir leider fleckig getrocknet”

Funktionalität insgesamt4%

“hat nicht funktioniert”

Haltbarkeit4%

“Bricht schneller als normale Gießmasse”

Dicke3%

“Zu Dünn”

beworben Vs Tatsächliches Produkt3%

“Anders verpackt als abgebildet”

Hartes Gefühl2%

“Trotz sorgfältiger Verarbeitung und Einhaltung der Mischanleitung kam es bei mehreren Gießteilen zu rauen Oberflächen, kleinen Fehlstellen und insgesamt unsauberen Ergebnissen”

Top return reasons

Farbe26%
Qualität insgesamt11%
Gesamtgröße10%
Funktionalität insgesamt9%
Defekt Material/Teile6%
Auslaufsicher6%
Preis-Leistungs-Verhältnis4%
Kompatibilität – insgesamt3%
Materialqualität3%
beworben Vs Tatsächliches Produkt2%

Common questions

Is gips profitable to sell on Amazon Germany?
The niche generates €306K/yr across 32 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -40.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the gips niche?
18 brands and 64 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in gips?
Top complaints mined from reviews: Farbe, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.2%.
When does demand for gips peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 6.9× the quietest.
What does it cost to enter the gips niche?
Listings span €2.26–€36.42; the average listing price is €14.37 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.